Mattel, Inc. has announced that Mattel Creations is releasing a unique Hot Wheels collectible honoring Gucci’s 100th anniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the legendary “Seville by Gucci” Cadillac – a paradigmatic expression of the late ‘70s flair and a testament to the Maison’s forward thinking.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel. “We are thrilled to celebrate and honor Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of Toys as Art.”
This partnership pays homage to the original 1970s collaboration between Gucci and GM to create the Cadillac Seville designed by Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian styling to the Detroit luxury automobile. The sought-after cars offered discerning drivers a vinyl top covering only the “C-pillar” and featured the interlocking double “G” crest, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and a C-pillar and Gucci’s Web stripes across the rear trunk.
The 1:6th scale interior features details authentic to the life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle comes in a sleek display case.
So, if you want to get the Hot Wheels x Gucci 1982 Cadillac Seville, head over to MattelCreations.com and Gucci.com, Gucci selected stores in New York, Beijing, Seoul and Tokyo, as well as the Gucci Cartoleria in Milan and the Gucci Circolo in London, Berlin and Milan on 18th October.