Maison Martell is celebrating the 2025 Year of The Snake and Chinese New Year by offering the latest cognac giftsets and festive Limited Edition pack in Malaysia. Each gift set invites you to enjoy the festive spirit, featuring unique cognacs that deliver a traditional taste and the Martell promise to exceed expectations.
L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent
In celebration of the 2025 Year of the Snake, Maison Martell introduces the L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent. This special cognac is inspired by the Chinese goddess Nüwa and the snake, symbols of courage, wisdom, and intelligence. Made by Cellar Master Christophe Valtaud from over 1,400 eaux-de-vie, this outstanding drink is both subtle and refined, reflecting the elegance of the snake. It comes in a beautiful crystal decanter and a stunning cabinet, and only 500 pieces are available, each with a unique number.
The blend starts with soft citrus and spices, followed by flavors of tobacco, wood, candied fruit, blackcurrant, and quince. It has a smooth, velvety taste with strong citrus notes, and the aftertaste is long, featuring woody, roasted, tobacco, and tonka bean flavors, perfectly balancing fruit and wood.
Martell Cordon Bleu x Malaysian Artist Ivan Lam
In celebration of its 130-year history in Malaysia, Maison Martell launches the limited edition Martell Cordon Bleu x Ivan Lam pack and bottle, with only 130 bottles available. This special edition, created by Malaysian artist Ivan Lam in partnership with Martell, honors both Malaysian and French cultures.
The design features a swift, which represents Martell’s innovative spirit, flying over Malaysia, alongside iconic Martell symbols like grapes, casks, and ribbons. A Malaysian tiger is depicted amid colorful patterns, while the hibiscus and France’s fleur-de-lis showcase the beauty and history shared by both countries. The Arc de Triomphe symbolizes French heritage and is enhanced by modern Malaysian designs, creating a beautiful blend of these two rich cultural backgrounds.
This is the second limited edition made to celebrate Martell’s 130 years in Malaysia, following a previous collaboration with artist Marcus Kueh. Both editions highlight the brand’s legacy through local art, with Lam’s design providing a fresh view on this significant milestone and making it a treasured item for the New Year.
Wu Jian’an collaborates with Martell Cordon Bleu, Martell Noblige and Martell XO
Martell honors creativity and tradition by teaming up with Wu Jian’an, a well-known contemporary Chinese artist. Wu is famous for his detailed artwork and collaborations with luxury brands like Dior and Hermès. His experience in Cognac inspired him to focus on the people and craftsmanship behind making cognac. He created bright and detailed designs that reflect Martell’s idea of connecting stories, blending tradition, creativity, and skill—embodying ‘The Spirit of Taste’.
In his art, Wu Jian’an combines images from the cognac-making process with symbols of the Chinese New Year, creating a joyful and colorful celebration of Martell’s famous cognac. His illustrations include vibrant red firecrackers and lanterns, capturing the festive spirit of the Chinese New Year and the happiness that comes with opening a bottle of Martell.
Martell Cordon Bleu Limited Edition & Giftset
This special cognac comes in two exclusive versions. The Martell Cordon Bleu Limited Edition features beautiful artwork by Wu, inspired by the festive spirit of the Chinese New Year. It includes colorful lanterns, grapevines, and lively patterns. The Martell Cordon Bleu Giftset enhances the experience by pairing the cognac with a finely crafted decanter in an elegant box.
Martell Cordon Bleu is known for its rich and balanced taste. You can enjoy scents of fresh fruits mixed with roasted coffee and toasted almonds. There are also hints of sweet orange, cinnamon, honey, and beeswax that add warmth and spice. This rich Borderies cognac offers the classic elegance that makes Martell highly regarded. It’s great to enjoy on its own, and it pairs well with dark chocolate, aged cheeses, and dried fruits, making it perfect for celebrations.
Martell Noblige Limited Edition
Wu’s artistic skill shines in the Martell Noblige Limited Edition, featuring a modern design that captures the essence of celebration. The youthful energy of Martell Noblige is represented by dancing figures in an elegant pose.
Martell Noblige offers a blend of fruity notes like pear and prune, with touches of vanilla and caramelized grape, making it a great match for fish and seafood, which represent prosperity and harmony during Chinese New Year.
Martell XO Giftset
Embodying tradition and self-assurance, the Martell XO Giftset showcases Maison Martell’s craftsmanship, wrapped in a luxurious design that combines Martell’s symbols with festive patterns, creating a feeling of richness and style.
This strong cognac features rich flavors of fig, walnut, and blackcurrant buds, offering a smooth, elegant taste with a long-lasting finish—a true reflection of Martell’s commitment to quality.
Martell VSOP Limited Edition Giftset
For the holiday season, Maison Martell offers the Martell VSOP Limited Edition Giftset, celebrating the unique and stylish Martell VSOP blend. The giftset features a striking design with dark blue and electric blue, accented with festive red and gold, inspired by the vibrant Chinese New Year. The city skyline design combines vintage and modern glass shapes, embodying the spirit of the Martell experience. This special edition comes in two options: one includes a limited edition Martell VSOP bottle, a tumbler glass, and a collectible miniature bottle; the other features a Martell VSOP bottle and two elegant tumbler glasses, ideal for those who appreciate both Martell’s craftsmanship and the joy of the season.
Martell VSOP is a smooth and well-balanced cognac, with rich flavors of ripe yellow fruit and light woody notes, aged in fine oak barrels from sustainable French forests. It can be enjoyed straight, on the rocks, or in creative cocktails like the Sorbonne, made by master mixologist Rémy Savage. Martell VSOP invites cognac lovers to enjoy great taste and explore Martell’s tradition of quality and elegance.
You can get Pernod Ricard’s exclusive collection, cognac enthusiasts by heading to Lazada and Shopee.