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makchic partners with Canon for “What if?” to educate on body safety

makchic.com, a Malaysian parenting portal has partnered with Canon Marketing Malaysia as official printing partner has launched “What if?” – its first children’s book. The book is authored by Kimberly Lee and Liyana Taff which addresses the important topics of consent, personal safety and body boundaries is suitable for children between the ages of 3 to 8. Featuring diverse, colourful characters and beautiful illustrations, the book helps parents and educators discuss sensitive topics on body safety with children. 

With recent report by UNICEF’s Action to End Child Sexual Abuse and Exploitation, 1 in 8 of the world’s children (12.7%) had been sexually abused before reaching the age of 18. Meanwhile in Malaysia, the Women, Family and Community Development Ministry recorded 2,040 child abuse cases in the first four months of 2021 alone, with nearly 30% comprising incidents of physical and sexual abuse. With the high rate of cases, readers has reached out to makchic on how to educate children on body safety, leading to the authors’ decision to write and publish “What if?”

As the official printing partner, Canon supported the production of the book as part of its “Canon Young Readers Programme” to inculcate the habit of reading among children. While the programme enters its second year, Canon focuses on addressing issues among children.

“It may seem trivial, but as a mother myself, I understand the importance of educating our children from a young age about body boundaries, safety and ways to enforce them. This partnership with makchic allows Canon to play a role in empowering our children with the knowledge to protect themselves,” said Grace Ong, Head of Corporate Communications at Canon Marketing Malaysia. 

Together with makchic, Canon will be rewarding 3 lucky winners with a copy of “What if?” and a Selphy QX10 printer. To participate, the public is invited to leave a comment on the giveaway announcement post with 8 words or less, starting with the words “What if?”. Comments should include the hashtags #MyWhatIfBook and #CanonYoungReadersProgram. The giveaway will run from 28th September 2021 to 4th October 2021 on both makchic’s Instagram and Facebook channels.

You can get your copy of “What if?” on makchic‘s LazMall Store for a retail price of RM39.90. The book is also available at Cziplee Bangsar and Cziplee Johor. For more information on the book, please visit https://www.makchic.com/whatif/.

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