Mahardika Production has recently launched their latest Mahardika Luxury Bath & Sambal Bilis Pedas Mr Joe for the Malaysia market. The event also the companies current signing – model, TikTok influencer & upcoming actor Ahmad Fariz Imran.
“The reason for us to introduce Fariz now is because he will soon be featured as the lead in a 30-episode TikTok short form drama series which we are producing,” explained Joe to the members of the media.
The 26-year-old Fariz has been a model with Mahardika Production for nearly two years. The Selangor resident did his Diploma in Sports Management at the KPTM College in Bangi and is a badminton athlete who has represented Malaysia at the international level. His father is a retired police officer while his mother is a school teacher. He has two younger siblings.
“The 4-minute long TikTok episodes will be filmed by experienced videographer Mohd Basri Mohd Ibrahim, and I believe Fariz will make a suitable lead in this unique production” added Joe.
Fariz has also been appointed as the product ambassador for Mahardika’s Sambal Bilis Ranggup Mr Joe which comes in 5 distinct flavours – Pedas, Blackpepper, Tom Yam, Cili Padi & Kurang Pedas – which were officially launched during the press conference. His image is seen on the Kurang Pedas packaging which is also his preferred flavour.
Also appointed as product ambassador was Nur Damia who is seen on the Cili Padi packaging. Apart from being a secondary school student and reigning beauty queen, the 14-year-old Damia who hails from Seremban is also a teen model, actress and dancer.
The other three flavours sees model, athlete & actress Vivi Havira (Pedas), model & entertainer Cik My (Tom Yam) and Lucky Joe (Blackpepper) on the packaging. All products which are certified halal and are sugar free, are made ready-to-eat, straight out of the 100g quality sealed package.
Also launched during the press conference, were Mahardika’s range of premium shower gels which contain Pro Vitamin B5. Each item also contains the finest extract or essential oil individually, namely from avocado, aloevera, honey, bidara and argan oil. It cleans, refreshes, moisturizes and rejuvenates your skin with natural benefits by these fine extracts and oil. The invigorating smell of each of the head-to-toe wash is also inspired by popular perfume brands and come in 150 ml tubes. It is suitable for all ages, gender and skin types.
“The Sambal Bilis Ranggup will retail for RM 15.00 while the Luxury Bath will retail for RM 16.00. The products which are currently produced in limited quantities will be initially sold via social media especially TikTok, and will be produced in larger quantities and available through other retail channels should it receive favourable market response,” concluded Joe to questions from the media.