Luckin Coffee Malaysia is working with local cartoon IP, Bear Boss Buddies, on a theme called “Escape into Grape Fantasy.” This partnership highlights the joy of sharing experiences with a special range of grape and cherry blossom-inspired drinks.
Born from the creative vision of founder Dylan Ang, Bear Boss Buddies emerged on the global stage, showcasing a uniquely Malaysian sense of friendship through its characters. This partnership emphasizes the special bond between the three main characters: Bear Boss, the charismatic leader; Mao, the smart one; and the relaxed Capybara. Together, they are set to feature in Luckin Coffee’s May calendar with their signature friendship.
Dr. Jeff Lim Chee Lip, CEO of Luckin Coffee Malaysia said, “Staying on the pulse of Gen Z while embracing the local culture is always at our heart. We saw how deeply Dylan’s Bear Boss Buddies values friendship and authentic local creativity, which made our collaboration a natural choice. Also, we hope to remind everyone that every connection can be carried through a simple cup of coffee,”
“We have always been spreading positivity and a sense of belonging through Bear Boss Buddies. Partnering with Luckin Coffee Malaysia allows us to bring our characters into the daily rituals of Malaysians, creating meaningful experiences that showcase local creativity and spark deeper connections through friendship,” said Dylan Ang, founder of Bear Boss Buddies.
The “Escape into Grape Fantasy” campaign features a detailful crafted grape and cherry blossom beverages for friends and family to share blissful moments:
- Grape Cheese Cloud (Available from 8 May onwards): A luscious grape drink topped with sea-salt cheese foam, featuring juicy Summer Black grapes in every cup for a creamy, blissful experience.
- Grape Refresher (Available from 8 May onwards): The perfect way to cool down, blending Summer Black grapes, zesty locally produced lime, and fragrant jasmine tea for those seeking a summer refresher.
- Cherry Blossom Latte (Launching on 15 May): A delicate pink latte infused with Guan Shan cherry blossom flavor and balanced with rich coffee.
Exclusive Collectibles, Physical Meet & Greet
The collaboration goes beyond just coffee with the new Luckin Coffee x Bear Boss Buddies ‘Wiggly Tail’ Plushie Blind Bag, launching on May 15. This special collection includes three main characters: Bear Boss, Mao, and Capybara, in a cute and cuddly form. These plushies are perfect companions for daily life, whether attached to a bag or placed on your desk, reminding you that the best adventures are shared with friends. Fans can get a free plushie blind bag with the purchase of a selected 2-drink combo for RM 24.90 through the Luckin Coffee app.
Also, fans can celebrate the launch and meet the Bear Boss Buddies in person at Luckin Coffee Sunway Square on May 9. The characters will be there during special sessions at 11:00 AM and 3:00 PM.