Lotus Cars Malaysia has officially opened its first Lotus Store in Malaysia at Pavilion Damansara Heights. Spanning across 173.58 m², the new Lotus Store in Kuala Lumpur opens its doors 10 months after the launch of the first all-electric Hyper-SUV Lotus Eletre in April last year, which has been well received in Malaysia and with 50 cars already delivered as at this month and another 200 cars on arrival.
The new Lotus Store is designed to reflect the all-new international corporate identity of Lotus. It is showcasing the brand’s latest models in Malaysia – the Eletre and the Emira sports car -; a configurator room that allows customers to personalize and accessorize their own vehicles; a dedicated wing for exclusive Lotus merchandises and apparel; and a well-appointed lounge area.
The configurator allows customers to customize every aspect of the vehicle. This ranges from the exterior (trim, paint colour, rims and tyre choices, coloured brake calipers, carbon ceramic brakes and badges); the interior (theme, material, seat belts, steering wheel and carbon inlays); the level of equipment (exterior mirrors, Lotus Dynamic handling pack with 4-wheel steer capabilities, and intelligent glass roof); to offering additional Driving Aid features such as the parking pack and highway assist pack.
The new Lotus Store is open daily from 10.00 am to 10.00 pm, as it is located in the mall on the 1st floor at Lot 1.47.02. Customers entering the premise will be greeted by an 8.4 sqm high resolution LED screen built into the Lotus Store for an engaging display.
Lotus Cars Malaysia also confirmed that a new flagship showroom in Glenmarie, Shah Alam is slated to be open around Q2 2024. The brand also intends to further extend the Lotus footprint in the Northern and Southern regions, and implement a Lotus Mobile Service Solution for even greater customer convenience.
“The new era for Lotus Cars Malaysia began in 2018 with the establishment of a full-fledged after sales service outlet in Shah Alam, but as you can see with the time taken to open the new Lotus Store, our growth and brand presence has been a gradual but methodical approach. Here, the process of reintroducing the brand not only involved reassuring existing Lotus customers that we are here to care for their needs, but it was also paramount to have them and new potential customers accept, understand and embrace the new Lotus philosophy and global direction to build premium and top tier vehicles without having to compromise on the Lotus ideals, namely the pure enjoyment of driving,” said Lotus Cars Malaysia General Manager Jack Zaal.
“The overwhelming acceptance from customers and well-timed release of the Eletre – advantaged by the Malaysia’s push towards vehicle electrification – has proven to become a pivotal launching pad for the rejuvenated Lotus brand in Malaysia. Following up with the Emira and future models that are due to arrive here, this has notably cemented Lotus’ position as a premier class marque in tandem with the brand’s revitalized line up of vehicles that cater to enthusiasts as well as its aggressive push towards electrification. Lotus Cars Malaysia’s pace for expansion will also exponentially accelerate to not only have a greater foot print in the top tier market segment but to provide customers with greater access to the brand.”
The Lotus brand is represented in Malaysia by Lotus Karz Sdn Bhd as the sole importer, distributor and provider of after sales service as well as spare parts for the brand. The company is a wholly-owned subsidiary of KARRUS Automotive, an importer of premium new, used and classic cars. Visit the Lotus Store in Kuala Lumpur at Pavilion Damansara Heights, 3, Jalan Damanlela, 50490 Kuala Lumpur, or for more information, visit the website at www.lotuscars.com.