Fresh for 2021, Yung Raja has released his latest single “Mami” as he embarks for US market with Alamo Records. The Singaporean rapper also released a MV for “Mami” as well.
Yung Raja is on an ascent to bridge the gap of Southeast Asia’s force into the mainstream music lexicon. Just last month he was included on NME’s 100 list, appearing as the first ever Singaporean to make the platform’s coveted “artist to watch” list. With “Mami”, Raja continues to earn that moniker showcasing what he aims to bring to the global stage — a sound that is foreign yet equally familiar to music lovers everywhere.
The song is imbued by Yung Raja’s snappy and evocative wordplay, capturing the fleeting highs that come with a romantic pursuit and proving that humour, confidence, and craft are all endearing trademarks of the 26-year-old rapper. “I do it like me cause my style is new / I’m pulling off quick with all kinds of moves / Roja on me bet she find it cute / Ya know I’m that neruppu (fire) flight produced” The rapper first set out to define himself as a distinct Indian presence in the culture-clash battleground of Singaporean hip-hop. Now, with ascending star-power behind him, he’s taking it to further assert his culture and its visibility — but not without some fun.
The “Mami” music video was shot by Bless7Up and edited & graded by Jasper Tan of Vadbibes — doubles up on the opulence with a dash of comic delight. Awash with vivid colours and a psychedelic daze, the rapper is seen surfing on dollar bills, climbing on stacks of saris and jewelry, and partying in distinct locations: decadent hotel rooms, department stores and a nondescript warehouse — where a “Mami” doll comes to life before an unsuspecting Yung Raja. It’s a breezy and absorbing romp, one that injects unshakeable life and energy into the mundane.
You can listen to “Mami” at all major music streaming service by clicking the link here.