Lipton has launched their new milk tea range in Malaysia, offering Lipton’s very own blend on the local favourite drinks for every Malaysians to enjoy. Lipton Malaysia decided to launch two variants under this range – Lipton Teh Tarik and Lipton Milk Tea.
Leveraging on the on-going market trend for bottled and canned tea products and responding to customer preferences, Lipton is not only expanding its product portfolio beyond Black Tea and Green Tea segment but also bringing delicious milk tea with a blend of imported Lipton tea leaves for Malaysians, that has lower contents of fat and sugar. Lipton is looking into being the landscape creator by being the only tea brand offering Teh Tarik and Milk Tea variants in a convenient can format as opposed to key competitors’ offering in bottle format.
“We at Lipton has always strived to give our consumers products that are innovative and delicious. During the pandemic, we noted that we were missing an important aspect of our Malaysian culture – Mamak Teh Tarik sessions. With this in mind, Lipton has introduced our very own Lipton Teh Tarik and it is with great excitement that we are bringing the local flavour in a to-go format while adding the Lipton Milk Tea to our product portfolio. Both flavours have less than 5g sugar level with low fat content which gives our consumers a drink they can enjoy with less guilt. We will continue to take our consumers taste preferences into consideration and give our consumers a drink that they can enjoy,” said Yee Pek Kuan, Vice President of Marketing at Etika Sdn Bhd.
The brand-new Lipton Teh Tarik variant will be available on the shelves of your favourite grocer. With the Lipton Teh Tarik, Malaysians can now enjoy their Mamak Teh Tarik on-the-go.
For the modern tea lover, Lipton has also introduced a brand-new Lipton Milk Tea variant with Brown Sugar flavour. The Lipton Milk Tea replaces white sugar with brown sugar, giving the milk tea a deeper flavour, still tapping into the Brown Sugar trend in Malaysia. Both Lipton Teh Tarik and Lipton Milk Tea have less than 5g sugar level. Lipton Milk Tea comes with low fat content, whereas Lipton Teh Tarik doesn’t have any artificial sweetener and preservatives, which are perfect to sip on during a tea break.
Both products are available in 240ml cans nationwide across major convenience stores, petrol stations as well as provision stores.
If you want to give Lipton Milk Tea range a try, free samplings will be offered at selected convenience stores and petrol outlets. If you are using public transport to commute daily, keep an eye out, as Lipton will also be offering free samplings at selected MRT/LRT locations.
For more information, stay tuned to Lipton’s Facebook page https://www.facebook.com/liptoniceteaMY/.