
LG Electronics (LG) is set to launch its 2025 audio product lineup in Malaysia, featuring soundbars and “xboom by will.i.am” speakers for an enhanced sound experience. Whether for home audio or portable listening, LG’s products provide high-quality sound and versatility, fitting seamlessly into today’s audio enthusiasts’ lifestyles.
LG Soundbars delivers an immersive experience of sight and sound
LG’s latest soundbars provide cinematic depth and realism, utilizing Dolby Atmos and DTS:X for a rich sound experience. The soundbars feature Triple Technology, including a Triple Up-Firing Speaker for clear dialogue and Triple Level Spatial Sound for immersive audio.
These models integrate seamlessly with compatible LG TVs, enhancing audio immersion and convenience. WOW Orchestra optimizes sound channels for a broader soundstage when paired with LG TVs featuring Dolby Vision.
The WOW Interface allows easy access to soundbar settings, while WOWCAST Ready enables wireless connectivity for high-quality audio. The S95TR model caters to audiophiles seeking superior sound and integration.
Designed to complement LG TVs aesthetically, models like the SG10TY and SC9S ensure a minimalist look when mounted. The WOW Bracket facilitates easy installation without drilling.
For customized audio, advanced AI technology is employed. AI Room Calibration Pro optimizes sound for room acoustics, while AI Smart Up-Mixer and AI Sound Pro ensure dynamic audio tailored to various content types.
LG “xboom by will.i.am” redefines audio for an immersive listening experience
New for this year, LG has collaborated with musician and tech entrepreneur will.i.am to unveil the latest xboom audio products, “xboom by will.i.am.” This partnership aims to position xboom as a culture-driven brand that enhances the listening experience.
will.i.am’s creative expertise in sound design and branding has rejuvenated the LG xboom brand. His distinct style contributes to the “xboom by will.i.am” audio products, which are tuned for a warm, balanced sound. Their compact designs reflect will.i.am’s pop culture influence.
The LG “xboom by will.i.am” series includes AI-powered Bluetooth speakers like Stage 301, Bounce, and Grab, which automatically adjust sound settings and synchronise lighting to music. They feature AI Calibration for optimal sound based on the environment and a dedicated button for easy access to RAiDiO.FYI, a personalised radio platform by will.i.am.
The “xboom by will.i.am” speakers offer seamless connectivity, allowing users to pair multiple units for an immersive audio experience. They utilize LE Audio Bluetooth technology and the Auracast feature to enhance audio quality and unify sound across devices. Even without Auracast support, users can synchronize audio using the multi-point feature by setting one speaker as the master through the xboom mobile app.
The Stage 301 model is perfect for hosting parties, offering powerful sound with a 6.5-inch woofer and dual 2.5-inch drivers. It features an IPX4 rating, a 12-hour battery life, and a replaceable battery for extended audio enjoyment.
The Bounce model offers a portable audio experience with built-in passive radiators, dual dome tweeters from Peerless for precise highs, and a track-type woofer. Its stylish design includes a versatile strap for easy holding or hanging, providing clarity and depth in sound.
The Grab model is a compact and portable audio speaker that delivers powerful sound with dual passive radiators for enhanced bass. It features a convenient strap for easy carrying and can stand upright for space-efficient use. With an IP67 water and dust resistance rating and Military Standard 810G durability, it is designed for outdoor and on-the-go listening.
The xboom Buds offer excellent sound and comfort as the first wireless earbuds in the xboom lineup, featuring graphene drivers for balanced audio and strong bass, alongside LG’s Active Noise Cancelling technology for an immersive experience. They provide up to 30 hours of listening time with the charging case, making them ideal for on-the-go use.
LG’s 2025 audio product lineup will be available starting in March in Malaysia, with global markets to follow throughout the year.

