LG Electronics is set showcase its new “AI In-Vehicle Experience” at CES 2025, an AI-based solution aimed at enhancing safety and comfort for drivers and passengers by using Vision AI to meet their needs and improve cabin conditions. This innovation is part of the theme “Life’s Good 24/7 With Affectionate Intelligence” and will be showcased with other AI advancements at LG’s booths.
The AI In-Vehicle Experience detects and analyzes the driver and vehicle interior in real time through the Driver Monitoring System (DMS) and the Driver and Interior Monitoring System (DIMS). Demonstrated at CES through immersive simulations, attendees can experience how LG’s technology accurately analyzes driving conditions and driver status, offering a preview of the AI-enabled in-vehicle experience.
Central to LG’s vision for mobility innovation, the AI-powered in-cabin sensing solution adapts to individual needs, delivering services such as personalized routes, real-time road updates, and information on nearby points of interest. The DMS identifies the driver’s health and emotional state through heart rate monitoring and facial recognition, enhancing road safety by alerting users to their alertness levels and providing an easy way to track health over time. This use of Vision AI and advanced sensors reflects LG’s commitment to cutting-edge innovations that enhance the mobility experience.
“With LG’s Affectionate Intelligence technology, LG’s exceptional in-cabin solution provides automakers with performance, quality and flexibility, while providing drivers and passengers with a safer and more enjoyable on-road experience,” said Eun Seok-hyun, president of LG Vehicle Solution Company.