Lazada reaffirmed its commitment to digital entrepreneurship at the Lazada Seller Summit 2025, which drew over 1,000 sellers. The event showcased innovations like AI-powered solutions and creator-led commerce strategies, emphasizing Lazada’s role in seller growth and digital transformation. It also recognized top-performing sellers through dedicated award segments.
“By equipping entrepreneurs with practical tools and structured guidance, Lazada has helped accelerate our national shift toward a more agile and future-ready economy. We look forward to more efforts by Lazada to encourage sellers, especially those in remote and non-urban areas, to come online and leverage these digital tools, in line with the vision set out in the 13th Malaysia Plan (RMK13),” said Teo Nie Ching, Deputy Minister of Communications at the event. “As a key player in digital commerce, Lazada is well-positioned to support this national agenda by collaborating with initiatives such as National Information Dissemination Center, under the Cashless Society drive. Such partnerships can help bridge the digital divide and ensure that no community is left behind as Malaysia accelerates toward an inclusive digital future.”
“Seller Summit 2025 reflects our ongoing investment in innovation and our strong belief in the power of local entrepreneurs to shape the future of digital trade,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia. “At Lazada, we are committed to creating a more intelligent and inclusive eCommerce ecosystem – one where every seller, regardless of size or background, has access to the tools, insights and opportunities needed to grow.”
Among the major announcements at the summit was the debut of AI-powered seller tools, highlighting Lazada’s commitment to technology-driven growth. These tools aim to streamline the seller journey, automating tasks and providing real-time insights to help sellers adapt quickly to market changes. Lazada also showcased its enhanced support ecosystem, which includes strategic subsidies and advanced analytics for sustainable scaling.
The summit featured a session on creator-led commerce, with key influencers discussing effective campaign strategies, understanding consumer behavior, and fostering genuine collaborations that resonate with audiences.
“Winning this award is a proud moment for our team. Lazada’s support ranging from AI insights to priority delivery, has helped us scale faster than we imagined,” said Mr Lee Jia Wei, Founder, GAIAS Bedding & Bath, recipient of the The Local Brand of the Year Award.
“We are truly honoured to receive this award. It reflects the unwavering support from our customers and the dedicated efforts of our team. Lazada has empowered us to grow while staying close to the communities we serve,” said Mr Khairul Idham Ramdzan, COO, Siti Khadijah Apparel Sdn Bhd, also a winner of the Local Brand of the Year Award.
The Lazada Seller Summit serves as a vital platform for knowledge sharing, upskilling, and community building among sellers. During the one-day event, sellers were introduced to tools, programs, and strategic support to boost business growth. Key features include smart subsidies, advanced data analytics, and priority delivery services, enabling both new and established sellers to thrive in a competitive eCommerce landscape.
Below are the list of Lazada Seller Summit 2025 Award Winners:
| Award | Winners |
| Excellence Awards | |
| General Merchandise | mobile goo |
| General Merchandise | Elegant Concept |
| Fashion | COZY_EYEWEAR |
| Fashion | SC OnlineStore |
| Electronics | SL Integrated |
| Electronics | PH CHAIN STORE |
| FMCG | CARiNG ESTORE |
| FMCG | Petico.my |
| Top Brand Awards | |
| General Merchandise | Jean Perry Malaysia |
| General Merchandise | OGAWA |
| Fashion | TOMEI |
| Fashion | PVH Asia Limited |
| Electronics | Sonos |
| Electronics | Philips Official eStore |
| FMCG | Hoppi® Malaysia |
| FMCG | SC Johnson |
| Local Brand of the Year Awards | |
| Fashion | Siti Khadijah |
| General Merchandise | GAIAS Bedding & Bath |
| Comprehensive Trust and Impact Award | |
| Social Selling KOL | Elle Onni |
| Social Selling KOL | WTalent |
| Social Selling KOL | Stella Boo |
| Social Selling KOL | Vickie Siah |
| Collective Influence Pioneers Award | |
| Social Selling KOL | Fish 阿鱼 |
| Social Selling KOL | heyiamcoco |
| Brand Marketing Excellence Award | |
| Social Selling KOL | CONSMY |
| Social Selling KOL | Regis.os |