Hundreds of international and homegrown brand partners, industry leaders and guests gathered at the prestigious LazMall Gala Dinner 2023, held at the W Kuala Lumpur Hotel recently. Themed ‘Much Achieved, More to Come’, Lazada Malaysia honoured and celebrated the outstanding achievements of the brand partners and recognised the milestones achieved together with its strategic business stakeholders.
Speaking at the event, Chief Executive Officer of Lazada Malaysia, Alan Chan said, “LazMall’s strong performance in the previous year represents a robust growth trajectory, with a substantial 1.4 times growth in traffic and an impressive 5 times acceleration in order growth. The past years have also driven more consumers to LazMall and our monthly active buyers on LazMall have increased by more than 3.5 times across the region from 2019 to 2022. This is a positive sign that many of our consumers are now repeat customers that continue to seek authentic brands, high quality products and engaging experiences on LazMall. Furthermore, through the strategic partnerships with our brand partners, we will optimise 80% of the platform investments to drive core categories and top assortments. My heartfelt gratitude to all our top brand partners. I’m confident that together, we can scale to greater heights and build a resilient eCommerce future. We have achieved so much, and there is greater success to be achieved together in the years to come.”
The marquee event served as a testament to the impact and value of the dynamic partnerships between Lazada Malaysia and LazMall’s stakeholders in offering a differentiated eCommerce experience to all consumers across Malaysia. The Estée Lauder Companies Malaysia, the leading steward of luxury brands such as Estee Lauder, La Mer, Clinique, Origins, M.A.C, Bobbi Brown, Jo Malone London and Tom Ford Beauty – each with its own flagship store on LazMall – was honoured with the Outstanding Achievement Award.
On top of that, the prestige of the Brand Partner of the Year was awarded to L’Oreal. Meanwhile, Nike struck gold with the Most Loved Sportswear Brand Partner award; and Dyson took home the Most Loved Electronic Brand Partner. On top of that, Watsons was celebrated as the Most Loved Beauty Brand Partner; Clarks – Most Loved Fashion Brand Partner; PediaSure – Most Loved Mother & Baby Brand Partner; while Kinohimitsu – Most Loved Health Brand Partner. Kimberly-Clark brought home the Marketing Excellence award; MONTIGO received the Rising Star Award; and ClickAsia was awarded Lazada Partner of the Year.
Eminent homegrown brands with global distinction such as HABIB was awarded Most Loved Homegrown Brand Partner; while premium brand with proud Malaysian roots such as OGAWA won Most Loved Lifestyle Brand Partner, and Signature Market was recognised as the Most Loved Grocery Brand Partner.
In the past year, international and homegrown brands that have established their flagship stores on LazMall have experienced a significant growth, especially driven by branded campaign activation, such as Double Digit Campaigns, Super Brand Day, Super Category Day, Super Brand Opening, new product launches, media engagement and many more.
Accelerating progress and technological innovation in Malaysia and across Southeast Asia, Lazada has also integrated emerging technologies such as AI and AR-powered engagement tools and LazBeauty functionalities on its customer-friendly app. This includes the introduction of features like the ‘Virtual Try-On’ and ‘Skin Test Technology’, which makes it possible for Lazada app users to utilise their smartphone cameras for personalised diagnose of skin conditions such as blemishes, visible pores, wrinkles, or dark spots, along with tailored product recommendations from partner brands.
The accolades and recognition also signify Lazada Malaysia’s unwavering commitment to continue developing an unparalleled digital commerce platform with a differentiated experience through strategic collaborations with its brand partners, including international and homegrown brands, as well as thousands of Malaysian SMEs. This is part of the sustainable investment to foster a dynamic and vibrant eCommerce ecosystem, thus contributing towards strengthening Malaysia’s digital economy.