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Kwai Chai Hong’s “Poetic Spring Garden” brings a new blossom for Chinese New Year

L to R – Zeen Chang, Terence Liew, Adrian Lim (Head of Marketing, Yes 5G), Jaemy C, Chia Mei Yeng (Head of Consumer Strategy (Marketing), Yes 5G), Javier Chor, Wee Ho, Coco Lew

For this 2023 Chinese New Year, Kwai Chai Hong is presenting “Poetic Spring Garden”, a whimsical and eclectic installation with traditional Chinese Calligraphy in bold, non-conventional representation and over-sized blossoms and foliage tucked within the historic laneway in the heart of Kuala Lumpur Chinatown.

Jaemy C

This was made possible with the collaboration with local artist Jaemy C, famous for his work with reimagining Chinese calligraphy in his artwork and exotic vivid visuals. The theme was inspired by the year of the Water Rabbit, Jaemy presents an installation entitled “Wet Hot Spring Thing” with hidden cryptic messages for visitors to decipher.

Zeen Chang, Managing Partner of Bai Chuan Management, said: “Kwai Chai Hong has always been a catalyst for perpetuity in culture and celebrating modernity. This Chinese New Year, we are resetting the status quo of culture and art, pushing the boundaries that separate the new and the old. Realising that the younger generation is captivated with the idea of going back in time to revisit heritage and tradition, through the concept of Poetic Spring Garden, and Jaemy’s brush calligraphy art, we want to deliver tradition to the younger generation in a familiar vehicle without compromising modernisation, simply by speaking in a universal language of visual arts. Our astounding installation tells the story of tradition and heritage, and that traditional things like the Chinese Calligraphy installation, are not old fashioned. We can embrace modernity without forsaking tradition, through a common ground connecting the past and the future. It has always been in Kwai Chai Hong’s DNA.”

Jaemy C, Artist, said: “I am super excited to collaborate with Kwai Chai Hong as we share a common belief in the long standing and unique values of cultural preservation. The installation is uniquely ours, striking, bold and unabashedly quirky. It also speaks to the masses who differ in culture and language, but share a common appreciation for the Chinese art form and its festive symbolisms.”

The Poetic Spring Garden installation is proudly sponsored by Yes 5G. Wing K. Lee, CEO of YTL Communications, said: “As a pioneer in 5G technology, Yes fully understands how technology can open the door to a world of possibilities. We were the first mobile network to launch 5G in December 2021, and now, we are entering our first foray into arts and culture through our partnership with Kwai Chai Hong. Yes’ ‘5G for All’ remains our mission, and true to the Poetic Spring Garden theme, we want to make Yes 5G more accessible to the business community and Malaysians, even at the corners of the heritage streets of Kwai Chai Hong. Here, we are making technology even more inclusive with ‘Experience Yes 5G – No speed cap. No data cap’, bringing 5G connectivity directly to consumers, free of charge.”

Kwai Chai Hong will be open to the public daily from 9AM to 12AM. The Poetic Spring Garden art installation will be available from 6th January to 12th February 2023.

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