Vision met style in an exciting new way as KODAK Lenses and BOLON Eyewear welcomed thousands of visitors to Focus In Style, a three-day pop-up event. This immersive experience highlighted how eyewear has changed from just a practical item to an important part of living and expressing one’s style.
Focus In Style was a huge success, with over 4,000 pre-registrations and more than 3,500 visitors during the event. KODAK Lenses believes that every important moment should be seen clearly.
With the message, You only see it once. See it clearly, KODAK Lenses created a space for guests to discover the value of clear vision and learn how different lens options can fit various lifestyles, from tech-savvy individuals to active people and outdoor lovers.
Beyond lens technology, the event encouraged visitors to think about how vision impacts daily life, helping them see, live, and connect with more confidence.
The partnership also showcased BOLON Eyewear as a perfect match for KODAK Lenses. Known for trendy designs and a bold approach, BOLON inspires people to embrace confidence and personal style through their #BOLDLIKEYOU platform.
Together, the two brands presented a shared vision of modern eyewear that combines clear vision with self-expression, practicality with style, and confidence with comfort. Visitors got an exclusive preview of BOLON Eyewear’s Spring Summer 2026 collection, titled In Between Seasons, just launched in Malaysia.
Inspired by the changing light and atmosphere of Seoul, South Korea, this collection celebrates the beauty of life’s transitional moments through elegant designs, lightweight materials, and modern color schemes. It reflects BOLON’s dedication to creating eyewear that supports individuality while adapting to different lifestyles and environments.
“At KODAK Lenses, we believe vision is about much more than simply seeing clearly. It is about experiencing life’s moments fully and confidently,” said Chien Chiang, Managing Director of KODAK Lenses, APAC & MEA REGION.
“‘You only see it once. See it clearly.’ is more than a campaign message for us. It reflects our belief that every meaningful experience deserves to be seen and appreciated at its best. Through Focus In Style, we wanted to create an experience that brings vision closer to everyday lifestyle while inspiring people to think differently about the role eyewear plays in their lives.”
“At BOLON, we believe eyewear is one of the most personal forms of self-expression. Through #BOLDLIKEYOU, we celebrate confidence, individuality and the freedom to express who you are. Focus In Style provided the perfect platform for us to showcase that philosophy while partnering with KODAK Lenses, a brand that shares our commitment to helping consumers experience life with greater confidence,” said Denis Chng, Country Manager, Malaysia & Singapore.
Throughout the weekend, visitors enjoyed hands-on activities, fashion moments, social events, and special promotions, creating a lively atmosphere that celebrated creativity, fashion, and individuality. The strong response shows that more consumers appreciate eyewear that combines clear vision with personal style, highlighting the impact of partnerships that reach beyond regular shopping experiences.
The event also showcased KODAK Lenses’ global Gift of Great Vision program, which reflects the brand’s belief that everyone should have access to clear vision. With the help of the OneSight EssilorLuxottica Foundation, every qualifying purchase supports vision care for those in need around the world. So far, more than 320,000 people have benefited from this program, with Malaysia being one of the top contributors in the Asia Pacific region, showing how consumers can help others see the world more clearly.
As eyewear becomes a more important part of personal identity and lifestyle, Focus In Style represents an exciting step forward for both KODAK Lenses and BOLON Eyewear. They are creating experiences that allow consumers to see clearly, express themselves boldly, and embrace every moment with confidence.
BOLON Eyewear Launches In Between Seasons: Spring Summer 26 Collection
The In Between Seasons campaign showcases a dreamlike journey through Seoul’s shifting light, highlighting the transformative beauty of seasonal transitions. The collection offers refined silhouettes and premium materials designed for those who embrace life’s transitional moments, providing clarity and grounding amid change.
The Collection: The new collection features a lineup of 46 models and a total of 175 designs across both Sunglasses and Optical categories: a blend of timeless cinematic style with lightweight, high quality materials, delivering bold looks that feel barely there.
Statement Shapes: Sculptural cat-eye and D-shape frames bring drama and sophistication to any look. These upswept, geometric designs make a strong style statement while staying comfortable for all-day wear.
Featherlight Materials: Advanced β-Titanium construction offers ultra-flexibility and durability in frames that feel virtually weightless. Mixed materials designs pair luxurious acetate with sleek titanium temples for a modern, high-contrast aesthetic.
Fresh Colour Palette: The collection moves beyond solid colors with luminous gradients and transparent finishes: lavender purple, verbena yellow, and olive green. Classic tortoiseshell and metallic tones in gold, silver, and rose gold provide timeless appeal.
Product highlights of this season:
Amsterdam: Hand-polished acetate front meets lightweight titanium temples in full-rim oval frames that balance substantial style with an incredibly airy feel.
Seoul: Full-rim oval frames with a softened curve that flatters most faces. Ultra-light TR front paired with handpolished acetate temples for tactile depth.
Perth: Refined oval frames with high-grade TR front and β-Titanium temples for a virtually weightless feel. A soft, intellectual profile built for all-day comfort.
Mykonos: Vintage-inspired cat-eye frames with an upswept silhouette, crafted from β-Titanium and TR for sophisticated style.
Seattle: Contemporary polygon frames balancing sharp angles with lightweight comfort. High-grade titanium front and flexible β-Titanium temples ensure all-day wearability.
Munich: Streamlined rectangular frames in pure titanium. Sharp, professional geometry that feels virtually weightless from morning meetings to evening flights.
Toronto: Minimalist rimless oval frames in lightweight titanium construction. Virtually invisible design lets the softened lens curves shine.
Ibiza: Bold cat-eye frames combining hand-polished acetate with titanium temples. Upswept wings provide instant lift while staying remarkably lightweight.
Melbourne: Thick-rimmed oval frames with modern appeal. TR construction delivers a substantial look without the weight.
Dublin: D-shape frames pairing robust alloy front with titanium temples for commanding structure that remains surprisingly airy and light.