Jotun Malaysia has officially announced its Global Colour Collection 2025, NUANCES, during on an on-ground event themed “Welcome Home” at The Estate on Federal Hill, Kuala Lumpur, from 11th until 13th November 2024.
“Bold colours may have the most obvious visual effect, but even the gentlest shift in shade can alter the mood. We respond to the tones, hues and shades we encounter every day on both conscious and unconscious levels. In our homes, and on our walls, it’s often the nuances that make all the difference.” said Lisbeth Larsen, Global Colour Manager at Jotun.
While colours have the power to transform the mood and look of a space, it is also important that each colour’s depth and richness is shown through the use of the right product. To capture the true essence of NUANCES, Jotun has launched its most beautiful paint yet, a true breakthrough in elegance and style – the Jotun Majestic Pure Color Super Matt.
Jotun’s NUANCES Colour Collection are carefully curated with in-depth research on emerging trends for the year ahead, The collection showcases 30 colours in six families – blues, greys, peaches, yellows, beiges, and greens – each featuring four nuances of varying intensity and one accent colour. The collection is designed to serve as both a resource and an inspiration, guiding people towards the perfect nuances for the atmosphere they want to create.
The Global Colour Collection is crafted based on colour theory to provide practical guidance on using layering, monochrome, and variations in intensity to create depth and impact. The collection is illustrated with beautiful interiors that capture the 30 colours in real home setting and features a specially designed large-scale artwork by French-born artist Agathe Berjaut, showcasing several shades from Jotun’s 2025 palette.
Listed below are the 30 colours that make up the 2025 palette, offering endless possibilities for every space.
| Blues Nuances 6167 Spring Breeze – a greenish blue* 6253 Sea Mist – a muted, greenish blue* 6236 Darjeeling – a muted, greenish blue* 6128 Athenian Blue – a muted, greenish blue* Accent 8596 Sunny Green – a yellowish green* | Greens Nuances 7718 Secret Green – a muted, yellowish green* 7386 Pistachio – a golden green 0470 Avocado Green – a yellowish green* 7040 Cypress – a yellowish green Accent 5489 Free Spirit – a muted, greenish blue |
| Greys Nuances 12314 Grey Touch – a golden grey* 0553 Ascott – a warm grey 12078 Comfort Grey – a warm grey 12306 Tender Greige – a warm grey* Accent 4666 Silky Blue – a muted, reddish blue* | Yellows Nuances 8124 Malmø – a muted, greenish yellow 11228 Forest Light – a muted, greenish yellow* 8583 Earthy Yellow – a muted, greenish yellow 8625 Khaki Yellow – a muted, greenish yellow* Accent 20162 Mellow – a muted, brownish red |
| Peaches Nuances 1117 Peach Sky – a muted, golden peach* 10411 Shams – a muted, golden peach* 12074 Peachy – a muted, golden peach 11175 Adventure – a muted orange Accent 20217 Muted Coral – a muted, golden coral red | Beiges Nuances 1931 Cashew – a muted beige 1876 Wild Earl – a muted, golden beige 1939 Sandbeige – a muted beige 11130 Shade – a warm muted beige Accent 12085 Rural – a muted, rustic peach |
*New colours for 2025
Flawless Finish, Lasting Beauty
Being labeled as Jotun’s most beautiful paint, the new Jotun Majestic Pure Color Super Matt boast the lowest gloss levels in the market. It was formulated without reflective particles, revealing the paint’s actual colour resulting in a more uniform and intense finish. With True Colour Technology, the Majestic Pure Color Super Matt promises rich, sumptuous hues that are consistent and true. Besides, this premium interior paint provides unmatched durability that effectively resists scuffs, scratches and abrasions even in high traffic areas.
Another standout feature of this latest innovation by Jotun is its advanced washability which allows the paint to withstand cleaning and scrubbing without losing its vibrancy. Everyday dirt and stains can be easily wiped clean, providing an ease of mind and keeps interiors spotless. To top off, the Super Matt finish is designed to provide a non-reflective surface with minimal gloss and reduce the visibility of inconsistencies. This technology enables it to blend with natural materials and complement various design elements, making it highly favoured by architects and designers.
Embracing Tradition with Style
Jotun Malaysia also announced a collaboration with local streetwear fashion brand, Pestle & Mortar Clothing (PMC) to release limited edition apparels, with colours inspired by Jotun’s palette.
The Jotun x PMC collaboration features apparels with iconic stamp designs of unique Malaysian elements to tell the story of NUANCES. The stamp represents the idea of telling the story of its origins—just as each stamp holds a unique memory, the NUANCES collection highlights the importance of appreciating the subtle details in life, like the colours that surround us.
Lisa Abdullah, Jotun Colour Marketing and Communication Manager of Malaysia and Singapore, commented, “By collaborating with local designers, we have created a unique collection that brings Jotun’s new colours to life through cultural symbols deeply rooted in Malaysia. This partnership celebrates the beauty of subtle details, capturing the essence of our new colour collection and connecting it to the everyday moments and stories that define the Malaysian lifestyle.”
Running from 16th December 2024 until 28th February 2025, customers who purchase Jotun Majestic and Jotashield products worth RM400 will receive a limited-edition Jotun x PMC tee whereas customers who spend RM800 and above will get the Jotun x PMC co-ords set. Customers will receive the merchandise upon submission of their receipt on Jotun’s website. This limited-edition release comes in specially curated colours that are trendy yet timeless, seamlessly complementing any wardrobe or space. The apparels will also be displayed in the Pestle & Mortar Clothing store in APW Bangsar for a limited time.
Last but not least, Jotun Malaysia announces a new shop concept designed to enhance customer experience called as Jotun Studio. This upgraded retail layout, set to roll out nationwide starting next year, will provide customers with an interactive space to explore Jotun’s full range of colours, products, and inspirations for their homes. It is expected to be start rolling out in 2025 and it said to have around 40 Jotun Studio nationwide.
For more information about Jotun’s new product and colours, kindly visit jotun.com.my.