YouTube along with partners MyGameOn and IGN Southeast Asia announces Pesta Game – Malaysia’s 1st virtual ‘Hari Sukan’, powered by Samsung Galaxy A51 | A71 and levelled up by KFC. Pesta Game would see participants representing their ‘rumah sukan’ and compete against each other across some of Malaysia’s most beloved video games. The event is also the first of many YouTube Super Streams slated for 2021 as part of YouTube’s continued effort to deliver original local entertainment to Malaysians coping with life at home.
Pesta Game will be streamed live concurrently on January 30th and 31st and in Bahasa Malaysia across some of Malaysia’s biggest YouTube channels, from Media Prima’s Drama Sangat, NTV7, TV3 and TV9 channels, to individual channels of creators participating in the games: Athisha Khan, Dumpling Soda, Fuzz Channel, Isaac Osman, Syedot ASMR, and Wiser MY. The fun-filled weekend isn’t just limited to watching – viewers also stand a chance to win amazing prizes during the live streams, or even join their favorite creators in-game!
Ben Jern, Head of YouTube Malaysia said, “Gaming has always been an important part of the Malaysian YouTube community, and there’s certainly no better time to game than the present. Pesta Game allows us to get together safely from the comfort of our homes and be immersively entertained by countless gaming live streams featuring Malaysia’s favourite Creators on YouTube across mobile devices, desktops and connected TVs.”
“We are thrilled to be part of an event that celebrates the community of e-sports talents we have in Malaysia, while supporting the importance of gaming as a sport. We are committed in making awesome gaming experience accessible while ensuring seamless connectivity and performance through the Galaxy A series, and with events such as this, can meaningful innovation be realized.” said Edward Han, President of Samsung Malaysia Electronics.
“KFC is excited to partner with Google for Malaysia’s 1st virtual ‘Hari Sukan’. As the nation’s favourite fried chicken, KFC is happy to level up Pesta Game with freshly made and delicious KFC – perfect for this innovative, vibrant and energetic event! With all the happenings around the country, Pesta Game presents a perfect outlet for YouTube creators and audience to have fun, enjoy great food, and simultaneously connect with each other virtually and safely,” said a KFC spokesperson.