Atome has launched an e-angpow campaign in Malaysia to help Malaysians celebrate Chinese New Year safely. Under the “Atome Angpow Give & Get” campaign, both the sender and recipient will each receive the same voucher when the recipient opens the e-angpow, which can be redeemed at a participating brand. A total of RM88,000 worth of gift vouchers is up for grabs during the whole month of February. Merchant partners include ezbuy, Hush Puppies, FlyProject, Trapo and Onikym.
The Chinese New Year campaign coincides with the launch of Atome’s service in Malaysia with over 100 online and offline retailers, including Agoda, ezbuy, Eu Yan Sang and Hush Puppies. Paying with Atome allows shoppers in Malaysia to split their bill into three, zero interest payments over time with no service or admin fees. Setting up an account takes less than two minutes and can be completed entirely on Atome’s mobile app. They can pay using Atome at merchant partners by scanning a QR code in-store or choosing Atome as a checkout option online.
Offering Atome’s flexible payment option has helped merchant partners increase conversions by 17 per cent on average and average basket size by over 30 per cent. For leading Singapore homeware brand IUIGA, integrating Atome into its checkout process doubled its average basket size and grew transactions by 15X.
Trasy Lou-Walsh, General Manager for Atome Singapore and Malaysia, said: “This year’s Chinese New Year celebration is going to feel very different because of Covid-19 and movement control orders (MCO). While Malaysians may miss catching up with relatives and loved ones in person, we hope they continue with the tradition of gifting through our e-angpows. These e-angpows can be sent from their mobile phones in a safe and convenient way. For retailers, having Atome as a payment option during checkout has been proven to increase sales and attract new customers, especially digital savvy Gen Zs and millennials. We’re excited to launch Atome in Malaysia and look forward to partnering more retail brands to grow their business.”
How Atome Angpow “Give & Get” campaign works:
Step 1: User selects gift voucher from list of participating merchants in Atome app, along with choice of e-angpow design and sends it to friends or family.**
Step 2: When recipient opens e-angpow within Atome app, both user and recipient will receive gift voucher, which can be redeemed at the merchant partner.
Step 3: Each time a recipient opens an e-angpow, a Fortune Token will be generated. Users who collect all 8 Fortune Tokens will receive a special prize of RM28.
** Users can send unlimited e-angpows, but not more than one to the same person.
List of prizes:
- RM88,000 worth of vouchers
- Bonus prize for users who get the full set of 8 Fortune Tokens