Fashion Lifestyle

Jameson Malaysia to launch ‘Crafted Together’ with Dickies on 11 August 2023

Jameson is collaborating with Dickies to introduce ‘Crafted Together’ – a new, workwear inspired collaboration consisting of apparel, accessories, and a limited-edition Jameson bottle. With ‘Crafted Together,’ Jameson and Dickies join forces to connect their communities of modern-day creators across the globe.

Crafted Together is a celebration of the real creator and maker communities who are inspired by their dedication to craft, with a constant passion to evolve.

In Malaysia, Jameson Malaysia is hosting the official launch party happening on 11 August at Rex KL. Enjoy deliciously crafted Jameson cocktails and cop a bottle of the limited-edition ‘Crafted Together’ Jameson bottle, all whilst enjoying a stellar line-up of performances from Malaysia’s best DJs throughout the night. To register for an invitation, visit https://www.jameson-connects.com/jamesonxdickies/register.

Following the launch, the limited-edition Jameson ‘Crafted Together’ bottle will be available at selected retail outlets across Malaysia. Fans of the brand can also stand a chance to win exclusive Jameson x Dickies ‘Crafted Together’ merchandise – such as the iconic Dickies Eisenhower Jacket, t-shirts, and hoodies – by purchasing the limited-edition bottle and uploading their proof of purchase to be entered into the lucky draw.

Keep a lookout for the travelling Jameson x Dickies Kombi van that will be making its way around selected bars in Peninsula Malaysia from 9 th August – 28th October.

The Jameson ‘Crafted Together’ bottle is available from RM 262 at selected retail outlets as we the Official Pernod Ricard Shopee Store.

For more information on Jameson x Dickies ‘Crafted Together’ launch event and limited-edition bottle, follow Jameson Malaysia on Facebook and Instagram.

A Global Celebration of Modern Craftsman

Jameson and Dickies launched the Crafted Together Collection in 26 markets globally including the UK, US, Canada, and Asia. The multi-piece capsule includes signature pieces such as the iconic Dickies Eisenhower Jacket, a limited-edition Jameson bottle, perfect for collectors and whiskey fans, as well as overalls, beanies, caps and more. A new bespoke graphic which plays homage to the original Jameson ‘Barrelman’ icon linked to the brand since the 1700s can be found on select tees and hoodies.

Brendan Buckley, Global Marketing Director for Jameson comments: “Jameson Irish Whiskey was founded in 1780, when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work. Meanwhile, Dickies began its life in 1922 as an iconic, quality workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Crafted Together Jameson x Dickies collection.”

“Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community,” says Sarah Crockett, Dickies Chief Marketing Officer. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson Whiskey to commemorate our brand stories and most importantly, celebrate our loyal customers.”

The campaign features creators and makers from the respective communities of Jameson Whiskey and Dickies wearing the collection, and was shot in Midleton Distillery, Cork by Dublin-Born, Brooklyn- based photographer, Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear.

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