Jameson has officially unveiled ‘Distilled Sounds’, a new music program that brings together artists from around the world to create and perform new music. The brand has partnered with Grammy award-winner Anderson .Paak to kick off the initiative. Malaysian singer-songwriter Claudia Tan, known for her viral TikTok hit ‘Bodies,’ has been selected to attend the Jameson Sound Distillery in Ireland to work with Anderson .Paak and other artists. There, she will collaborate with Anderson .Paak, his team, and Australian based, Papua New Guinea born singer songwriter KAIIT to write, record, produce, and perform new music.
The program aims to foster musical talent and provide opportunities for growth, mentorship, and international exposure to musicians globally. The artists will collaborate to create new sounds that will be shared on the Jameson Distilled Sounds Hub and YouTube for a global audience to enjoy.
Anderson .Paak expressed excitement about the program, highlighting the importance of connection and creativity in music. Claudia Tan also shared her enthusiasm for the opportunity to learn from Anderson .Paak and refine her craft. She has gained recognition both locally and internationally for her music and writing, with a massive following on Spotify and a book series being adapted into a Hollywood film.
Jameson’s brand ethos revolves around bringing people together through shared spirit, and Distilled Sounds aims to connect artists worldwide beyond physical borders. The program is timely as global music genres diversify, offering exciting possibilities for collaboration and creative expansion. To celebrate the launch of Distilled Sounds, a comedy short featuring Anderson .Paak was released on YouTube, showcasing his partnership with Jameson and the program.
Anderson .Paak, known for his collaborative work in various music genres, will lead the curated program at the Sound Distillery in Ireland. He emphasized the importance of collaboration in music creation and the value of diverse perspectives coming together to produce unique and unexpected music. The partnership with Jameson Distilled Sounds is a reflection of his commitment to providing artists with the opportunity for connection and boundary-breaking creativity.
Jameson International Marketing Director Joao Rozario underscored the brand’s commitment to uniting artists and musicians worldwide through Distilled Sounds. The program aims to connect the global music family under the shared values of Jameson’s spirit. The collaboration with Anderson .Paak and DJ Pee Wee in the promotional film symbolizes the brand’s commitment to fostering a welcoming and light-hearted community of artists.
Fans can look forward to more collaboration content with Claudia Tan on Jameson Malaysia’s Instagram, and they can explore more about Distilled Sounds on the Distilled Sounds Hub. The program represents a unique opportunity for artists to come together, create new music, and break boundaries in the world of music.