Jameson Malaysia has recently hosted an official launch party for Jameson and Dickies collaboration, ‘Crafted Together’, on 11 August at Rex KL.
The event saw a stellar line-up of local DJs – Jovynn, Mr Yang, Ashley Lau and LapSap – as well as delicious Jameson cocktails being served throughout the night. Guests were also able to be one of the first to cop a bottle of the limited-edition ‘Crafted Together’ Jameson bottle, giving them a chance to win the exclusive Jameson x Dickies Merchandise. Those who purchased the limited-edition bottle also received a Jameson x Dickies tote bag that they were able to customise with their name or initials.
As part of the local launch in Malaysia, Jameson Malaysia teamed up with a group of both up-and-coming as well as more veteran DJs who represent a segment of modern-day makers and are popular within the local music and nightlife community. DJs MJ Vicious, Mr Yang, Ashley Lau, Jovynn and Lapsap (Blink and Xu) were featured in a localised Jameson x Dickies photoshoot, bringing their individual personalities and passion for the music craft together over a glass of Jameson, each of them wearing the limited-edition collection.
Jameson Malaysia also confirmed during the event that the Malaysians can win one out of the 75 pieces from the exclusive Jameson x Dickies ‘Crafted Together’ collection – including the iconic Dickies Eisenhower Jacket, t-shirts, and hoodies – simply by purchasing the limited-edition bottle and uploading their proof of purchase to be entered into the lucky draw. The Jameson ‘Crafted Together’ bottle is available from RM 262 at selected retail outlets as well as the Official Pernod Ricard Shopee Store.
Apart from that, the brand also announced the travelling Jameson x Dickies Kombi van that will be making its way around selected bars in Peninsula Malaysia from 9th August – 28th October.