Nike Basketball has recently announced the company has signed Ja Morant as their newest star to its signature roster. The partnership also saw the debut of Morant’s first signature shoe, the Nike Ja 1 on Christmas Day 2022.
The shoe will feature Morant’s signature logo, which features a stylized “JA” sitting above a chevron, which represents both a directional nod to the verticality, speed and sharpness of Morant’s game, and his ability to rise above all obstacles. Nike has stated that Nike Ja 1 is constructed to keep players in control, maximize hang time, and reduce landing force through lockdown benefits.
“NIKE, Inc. is honored to partner with Ja Morant to serve the future of athletes and sport,” says Scott Munson, Nike VP, Global Men’s Basketball. “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family and joy for the game make him very special — on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”
Nike has confirmed that more details of the shoe will be announced in early 2023.
Watch the Q&A with Ja Morant on collaborating with Nike and his latest Nike Ja 1 video at below.