The Pokémon Company is collaborating with JYP Entertainment’s ITZY to celebrate the release of Pokémon UNITE for the Nintendo Switch and mobile devices.
On the 6 July 2022, commercial featuring ITZY was released worldwide with a focus on Asia where the group has a particularly strong following. Not only that, the “Pokémon UNITE/ITZY Special Show!” event video was broadcasted simultaneously as well.
As of January this year, ITZY has already participated in campaigns for “Pokémon Legends: Arceus” and the “Pokémon Trading Card Game”, and will once again be a part of another Pokémon collaboration by celebrating the First Anniversary of “Pokémon UNITE” (July 21) starting July 6 with the pre-anniversary event. In just one year, “Pokémon UNITE” reached 70 million downloads worldwide.
The festivities will include a brand-new commercial featuring ITZY that will be broadcasted around the world accordingly. In addition to this, “Pokémon UNITE/ITZY Special Show!” event video, in which ITZY themselves play Pokémon UNITE, will be released on July 7. The ITZY members like to play Pokémon UNITE in their spare time, so be sure to check it out this URL and see the incredible battles that unfold!
Pokémon UNITE will be celebrating its First Anniversary on 21 July (Thu), and First Pre-Anniversary in-game event “Run-Up to the 1st Anniversary! Special Campaign” will be held starting 7 July (Thu) to celebrate.
During the event period, you’ll have a chance to obtain really cute and colorful headwear, as well as stickers, backgrounds and more for Unite snapshots by clearing a variety of missions.
You can download Pokémon UNITE on iOS and Android devices today by heading to the link below:
App Store: https://apps.apple.com/app/id1512321575
Google Play: https://play.google.com/store/apps/details?id=jp.pokemon.pokemonunite