Rolls-Royce Motor Cars has announced that Irene Nikkein has been appointed Regional Director for the Asia-Pacific region and will be based in Singapore.
Nikkein has long illustrated career in automotive as her previous role was at at MINI Japan as Head of Brand Communication & Product Management. Her experience includes almost 15 years in senior positions within BMW Group Asia, including roles as BMW Regional Experiential & Sponsorship Manager and MINI Regional Marketing Manager.
Nikkein originates from Indonesia. She graduated with a bachelor’s degree in Business Administration (Major in Marketing) with Distinction from RMIT University in Singapore.
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars said, “I am delighted to welcome Irene Nikkein to Rolls-Royce Motor Cars as Asia-Pacific Regional Director. Irene has an exceptional track record and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role.”