Recently, the press conference for “SING! ASIA”, Asia’s first cultural exchange program featuring singers from multiple countries, was held in Hong Kong. Artists Jane Zhang, Leo Ku, Julian Cheung, Faouzia, and Nicky Lee joined new-generation singers, music director Kubert Leung, and panel representatives at Victoria Harbour, discussing program highlights. Against a backdrop of deepening Asian collaboration, iQIYI’s “music voyage” departs from Shanghai and visits Okinawa, Ha Long Bay, Singapore, and Port Klang, finally returning to Hong Kong. This multicultural journey aims to set a new standard for international music and cultural exchange.
International Artist Lineup Ignites Excitement, Maritime Music Competition Brings Diverse Musical and Cultural Fusion
The Artist lineup of “SING! ASIA” includes Azora Chin, Alec Su, Dan Truong, Jeff Chang, Julian Cheung, Jessie J, Jimmy Lin, Jane Zhang, Kudou Shizuka, Leo Ku, and Tanya Chua. Featuring Grammy winners and music icons, this “dream team” sparked excitement online, with hashtags like #SING! ASIA Mentors Lineup trending quickly. The mentors will guide aspiring singers throughout the competition, offering professional mentorship and performance stages.
“SING! ASIA” features an innovative cruise-ship format that combines breathtaking ocean views with vibrant musical performances, showcasing diverse Asian cultures. During a recent press event, performers shared their unique experiences on the open deck stage, influenced by the dynamic weather and stunning scenery. Di Chen, iQIYI VP and Executive Producer, revealed behind-the-scenes stories that enhanced audience excitement for the event.
The show also debuts an elite panel of online judges, including renowned music producers and songwriters from across Asia. With nearly fifty years of pop music history, these experts will cast unbiased votes to help identify “Asia’s Next Music Superstar.”
Young Asian Singers Compete, Starting a New Chapter of Cross-cultural Musical Exchange
Aligning with Asia’s trend of cultural exchange, “SING! ASIA” pioneers a “cruise + music” format. It’s more than a competition; it’s a cultural initiative where young singers explore diverse musical styles, fostering integration and learning. Contestants passionately promote “SING! ASIA” by performing songs in multiple languages, showcasing music as a universal language that transcends borders.
As iQIYI’s “SING! ASIA” highlights emerge, audience anticipation grows. Media at the press conference praised the innovative cruise format and the gathering of Generation Z singers from various Asian regions, promising exciting multicultural exchanges. “SING! ASIA” is set to deliver exceptional music while significantly contributing to Asian cultural connections and promoting new-generation talents globally.