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iQiyi runs #HiburanMenyatukanKita campaign for this Merdeka Day, offers free subscriptions to all Malaysians

iQiyi is celebrating this Merdeka Day with #HiburanMenyatukanKita campaign, which highlights the best in Asian content and rewarding Malaysian viewers with a slew of exciting giveaways.

For the campaign, the platform is offering Malaysians to try its free one-week VIP membership, and indulge in their favourite shows and films. Aside from being able to experience content in 1080P and with Dolby Atmos sound, VIP subscribers can also enjoy early access to upcoming shows and skip ads for an uninterrupted, high quality viewing experience.

The free one-week VIP membership is available for sign up during the campaign period between 30th August to 12th September 2021. Not only that, iQiyi is also offering a 50% discount for its quarterly and annual plans. The limited-time offer runs from 6 – 12th September 2021, with quarterly plans priced at only RM12.90, and yearly plans priced at RM44.90.

These special deals are iQiyi’s way of recognising the support it has received from Malaysians, earning it the status of being the most downloaded streaming service in the country this year (as of August 2021). In July, the service was also ranked as the number one Asian streaming service in terms of monthly active users, daily active users and overall time spent, according to public data by AppAnnie. 

In terms for the content during the campaign, iQiyi is curating a selection of titles on its platform that are most loved by Malaysian viewers. Malaysians can expect Chinese, Malay, Korean and Japanese content such as Love Is Sweet and 7 Hari Mencintaiku, Korean hits like My Roommate Is A Gumiho, or classic anime series like Naruto. This slate also includes iQiyi’s first Southeast Asian Original The Ferryman: Legends of Nanyang, a series featuring Malaysian-born actor Lawrence Wong alongside an ensemble cast of Singaporean and Malaysian stars like Qi Yuwu, Jeanette Aw, Tay Ping Hui, Debbie Goh, Jojo Goh and Koe Yeet.

The #HiburanMenyatukanKita campaign also saw a social media contest, which called on Malaysians to “localise” the titles of 15 popular iQiyi shows by renaming them in local slang – and Malaysians everywhere demonstrated their creativity in spades! In addition to receiving a selection of exclusive rewards, winners of the contest will soon see their “Malaysianised” versions of the titles emblazoned on the platform’s homepage in place of the original names.

If you need to learn more about iQiyi’s Merdeka slate, or redeem your free week of VIP access, log into the app or iQ.com today.

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