iQiyi has confirmed the Dolby Vision and Dolby Atmos features is coming to iQiyi’s international app available in 191 countries including Malaysia.
For those wondering what does Dolby Vision and Dolby Atmos features can bring:
- Dolby Vision boasts of ultra-vivid imaging — promising incredible brightness, contrast, colour, and details that bring movies to life
- Dolby Atmos meanwhile, immerses you in your favourite entertainment content, with sound that moves all around you with breathtaking realism
At the moment, iQiyi has confirmed one of its Original titles available in Dolby Atmos feature is The Ferryman: Legends of Nanyang. Also available in 4K, the series’ high production quality underscores iQiyi’s dedication to bringing Asian creators’ visions to life. The company’s first Southeast Asian original stars Singaporean household names like Lawrence Wong, Qi Yuwu, Tay Ping Hui and Jeanette Aw, and will premiere this quarter. Other homegrown celebrities such as Jojo Goh, Lim Ming Zhen and Koe Yeet will also be making appearances throughout the series.
More shows with Dolby Atmos and Dolby Vision will be included in iQiyi’s growing library of content over the next few months.
According to Kuek Yu-Chuang, iQiyi’s Vice-President of International Business, “This marks a significant milestone for iQiyi as one of Dolby’s leading Asian international OTT partners. As we grow our appeal internationally, and as home entertainment technology continually improves and becomes even more accessible, we want to delight our subscribers’ high expectations for quality entertainment— both in terms of content, as well as viewing experience.”
He added, “With the rising demand for Asian content worldwide — be it Chinese, Korean and Southeast Asian content — iQiyi is proud to be the Asian born-and-bred platform to uplift the entertainment viewing experience of pan-Asian content for the global audience.”
Pankaj Kedia, Managing Director, Emerging Markets at Dolby Laboratories said, “With close to a 250%* increase in the demand for new TVs enabled with Dolby Atmos, and a 120%* increase for Dolby Vision every year, consumers are demanding incredible entertainment brought to life in Dolby. This is why we are thrilled to see iQiyi including Dolby Vision and Dolby Atmos as part of its international expansion efforts in Southeast Asia. With this integration, consumers with Dolby enabled TVs, mobile and tablets can enjoy a growing library of top-notch content from iQiyi in Dolby from both the comfort of their homes and on-the-go.”