Specialty Lubricants Trading Sdn Bhd, the official partner of Ipone in Malaysia, has launched a new range of motorcycle engine oils during at their Japanese-inspired event. This event highlighted Ipone’s status as a top motorcycle lubricant brand under the Motul Group. They also announced that they received SIRIM certification, which ensures high quality and reliability for Malaysian riders.
Known for its advanced technology and high-quality products designed for motorcycles, the French brand aims to grow even more in Malaysia’s motorcycle market. The launch features Ipone’s improved engine oils, made with 100% PAO and ester base oils — the best available today. By mixing ester with these high-quality oils, Ipone provides excellent engine protection, top performance, and better efficiency for everyday riders, enthusiasts, and racers who push their bikes to the limit.
Product Line-Up: A Visual Journey of Progression and Mastery
Drawing from the Japanese spirit, Ipone’s lubricants reflect judo belts, clearly indicating performance levels and riding needs. The vibrant, manga-inspired packaging brings each product tier to life, highlighting Ipone’s Japanese DNA and bold brand identity.
- Shogun (Black Belt): For riders who demand the absolute best, offering maximum protection and performance for track days and high-performance street riding.
- Samourai & Katana (Blue Belt): Fully synthetic oils offering premium performance and responsiveness, with durability and protection for spirited daily rides.
- R4000 (Green Belt) & 10.4 (Orange Belt): Semi-synthetic oils that balance protection, performance and value for everyday riders, ideal for commuting, touring, or mixed use.
- M4 (Yellow Belt): Mineral oil designed compatible bikes, workshops, and riders seeking reliable, accessible lubricants that still upholds Ipone’s quality standards.
Each Ipone bottle’s colour and name reflects a story of progression, meeting riders where they are on their journey and helping them push further.
Ride dengan Attitude
Ipone’s philosophy, Ride dengan Attitude, inspires riders to adopt a unique mindset. Every ride is an expression of freedom and individuality, while each corner symbolizes a choice. Ipone motivates riders to dream big, ride confidently, and live purposefully — making courage and passion a way of life, not just a riding style.
Ravi Shankar, Country General Manager of Specialty Lubricants Trading (Malaysia) Sdn Bhd said, “We are taking Ipone into an exciting new chapter with our enhanced formulations and refreshed packaging. We invite our partners and customers to rediscover a brand built on strong legacy, heritage, and innovation. We are confident that riders will appreciate our immersive brand experience, oil craftsmanship, and uncompromising quality. With distribution now through Specialty Lubricants Trading (Malaysia) Sdn Bhd and our new distribution partner MKA Group, customers can look forward to improved service levels and greater accessibility to Ipone products across Malaysia.”
Yoann Koppe, Chief Business Officer at Motul Asia Pacific added, “At Ipone, true localisation means understanding the unique needs of Malaysian riders and adapting not just our products, but our approach to match their demands. Our brand, built on five core values: Passion, Freedom, Audacity, Premium, and Irreverence. Ipone is designed for riders who Ride with Audace – those who dare to express their personality, push their limits, and expect more from their machines. I’m also proud to share that Ipone has now obtained SIRIM certification, a key milestone that reinforces our commitment to quality and safety, strengthens the trust of our partners and customers, and confirms Malaysia as a priority market for Ipone’s long-term growth.”
The product launch event gathered over 160 participants, including KPDN representatives, dealers, media, influencers, and staff from Ipone and MKA Group, Ipone’s new distributor in Peninsular Malaysia. Themed around Japanese manga culture, the evening included live caricature sessions, photo walls, DJ performances, and Japanese food stalls, celebrating Japanese culture and Malaysian motorcycle passion.
Zubir bin Hamsa, Director of the Intellectual Property Section at the Ministry of Domestic Trade and Cost of Living (KPDN), shared during the event, “I had the privilege of visiting Ipone in France alongside SIRIM, where I witnessed firsthand the brand’s audit process and strong commitment to quality management. I also met Ipone’s CEO, Sébastien Pernel, and experienced the passion and culture that drive the brand. I wish Ipone Malaysia continued success as they embark on this exciting new chapter.”
A Refreshed Identity and Stronger Rider Engagement
The launch marks a new chapter for Ipone in Malaysia, blending brand heritage and product innovation to engage both loyal fans and new riders. Specialty Lubricants Trading (SLT) is a reliable partner, promoting growth in the industry while delivering quality and performance to every rider.
For more information, visit: IPONE | Passion First