As a global AI-focused cloud communications platform, Infobip is celebrating 20 years of innovation. The company sees the Asia Pacific (APAC) region as important for the future of communication, as businesses shift from application-to-person (A2P) messaging to more advanced interactions supported by AI and agents. Infobip believes that by 2030, fully autonomous communication between agents will be possible as technology develops.
With 20 years of experience in enterprise communications, Infobip highlights that APAC’s growing digital economies and mobile-first users are speeding up the move toward smarter, real-time engagement.
Within the region, the increase in digital use and messaging is changing what customers expect. Consumers now want timely, relevant, and consistent interactions across different channels, leading organizations to view communication as an ongoing relationship rather than just a series of campaigns.
Silvio Kutić, Chief Executive Officer of Infobip, said, “How we communicate with brands is constantly evolving. In this new agentic AI world, brands must seize the opportunity to take a holistic approach to communication. They must capitalize on the hyper-personalization made available through agentic AI and rich communication channels like RCS and WhatsApp.”
Founded in 2006, Infobip has evolved from a startup into a global communications platform for businesses. For over twenty years, it has helped organizations adapt to changes in customer engagement, from simple messaging to today’s real-time, omnichannel interactions.
Ruslana Reznikova, Vice President and General Manager, APAC & Eurasia, said, “Asia Pacific is one of the most dynamic regions for digital engagement, and businesses here are quick to adopt new ways of connecting with customers. What we are seeing is a shift from using messaging simply as a channel to treating it as a core part of the customer experience.”
“Organisations across the region are looking at how to better connect their data and systems so they can respond in context. Those that do this well will be better positioned as AI-supported engagement becomes more common in everyday customer interactions.”
For Infobip, this 20-year milestone is more about moving forward than reflecting on the past. As customer engagement becomes more conversational and driven by context, the company believes that intelligent, agent-supported interactions will be key in how brands connect with and keep their customers.
To find out more about 20 years of Infobip, please visit https://www.infobip.com/20-years-anniversary.