Infinix has continues its momentum in Southeast Asia’s competitive smartphone market, cementing its position as a leading player. Recent data from Canalys places Transsion, the parent company of Infinix, in top three positions of Southeast Asia with a 16% market share, driven by an impressive 4 million units shipped in Q3 2024. This achievement reflects the brand’s growing relevance in the region, including its footprint in Malaysia.
Top 4 Smartphone Vendor in Malaysia
Malaysia has emerged as a focal point for Infinix’s expansion in Southeast Asia with an annual growth increase of 97% and taking the Top 4 spot in the country for Q3 2024. The brand’s NOTE 40 series and ZERO 40 5G have gained strong traction, offering advanced features such as high-performance processors, superior camera systems, and immersive displays. These devices redefine value in the mid-range segment, resonating with Malaysians.
“Our growth in Malaysia reflects our commitment to delivering high-quality devices that balance innovation and affordability. We are excited to build on this momentum as we continue to meet the needs of the Malaysian market,” said Tommy Xiong, Country Manager of Infinix Malaysia.
As for Malaysia’s innovative technology scene and gaming community, consumers have embraced Infinix’s gaming-focused devices, with Infinix GT 20 PRO and HOT 50 5G leading the charge. Both devices designed for peak performance and smooth visuals cater to Malaysians who demand pioneering technology and affordability.
Infinix Malaysia has also collaborated with a variety of mobile gaming platforms like PUBG Mobile, Mobile Legends: Bang Bang, Honor of Kings and more to strengthen its growth in the nation as well as elevating the gaming community. Infinix is committed to meeting the diverse needs of Malaysian users whether it’s for gaming, vlogging or consumers’ daily usage through its range of devices.
Regional Growth Amid Competitive Dynamics
Overall, Southeast Asia’s smartphone market saw a 15% year-on-year growth in Q3 2024, shipping with up to 25 million units. Transsion’s position as one of the top players in the region demonstrates its strategic focus on innovation, trend and user-centric lifestyle.
The success of Transsion is attributed to its ability to offer compelling alternatives in the entry-level and mid-range segments, standing out in a market saturated with price-driven competition. This approach has allowed Infinix to maintain its strong and steady growth, even as competitors grapple with shrinking margins and intense pricing pressures.