Lifestyle Tech

Infinix announces new HOT 30 Series; collaboration with Free Fire

Infinix has officially launches the HOT 30 series for global market, consisting of the HOT 30 and HOT 30i models. The latest series is bringing new upgrades to its processor, screen, fast charging, and video features. The brand is partnering with Free Fire as Infinix has customized its series for an immersive gaming experience, enhancing both software and hardware dimensions.

The collaboration will see both brands to hold several activities, including a TikTok challenge that will encourage users to share their in-game highlights and stimulate creativity.

“Infinix understands the needs of the younger generation and prioritizes the combination of product performance with in-depth game entertainment in its HOT series, which resonates with young consumers globally. This aligns well with Free Fire’s global pool of players. The partnership between Infinix and Free Fire goes beyond product innovation to cultivate an entertainment lifestyle for young people. Together, they aim to establish deeper connections with young people worldwide through innovative products and creative co-branding activities, encouraging them to ‘play together’ and experience the joy of competition brought by the new HOT 30 series,” Eric Zheng, HOT Series Product Director at Infinix.

The HOT 30 is powered by the MediaTek Helio G88 with 8GB RAM. Infinix also confirms there is an option to add up to 8GB virtual RAM as well. The 6.78-inch screen boasts a 90Hz refresh rate, 270Hz touch sampling rate, and DRE dark area enhancement technology. It also has a maximum brightness of 600nit, allowing users to play in outdoor sunlight with a clear view of the screen.

For gamers playing Free Fire with HOT 30, Infinix is adding intelligent sensing load scenarios and phased matching cooling strategies to stabilize the game under high image quality and high frame rate conditions. The Co-branded HOT 30 has also undergone exclusive customization, including wallpapers, icon widgets and sound effects to enhance user experience. Additionally, the phone features a unique AR self-portrait playing method using the rear and front camera, allowing users to create interesting self-portraits with Free Fire game characters for more fun.

Infinix and Free Fire’s partnership goes beyond the phone’s system, extending to unique customized packages that offer additional benefits to gamers, such as customized phone cases, card pins, hats, and stickers. The HOT 30 features a thin and light design with a glass-like texture which is smooth to the touch. It also has 33W super fast charging and a 5000mAh battery for long battery life, a 50-megapixel camera with enhanced night scene effect, and DTS dual speakers for surround dynamic sound.

The Infinix X Free Fire Creative Activities

The partnership between Infinix and Free Fire marks a new stage of development, with plans for joint marketing activities, including a TikTok Challenge where players can upload their game highlights and stand to win mobile phone prizes. Infinix and Free Fire will also hold a Co-Lab theme collection activity, inviting users to create wallpapers for the HOT 30. More details on activities will be shared on the official Infinix social media channels. 

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