INFINITI, the luxury arm of Nissan Motor Co, has teamed up with Ouchhh Studio in Istanbul to develop the develop world’s rarest colour, Moonbow Blue. Moonbow is a rare natural optical phenomenon that triggers when moonlight is refracted through moisture at 42°.
Under the project named ‘Project Moonshot,’ Ouchhh Studio used astral data from the moon, sun and stars – sourced from international space research organisations – to create generative artworks that are never the same, just like the cosmos, and just like a moonbow.
“We used millions of years of data manifested into one real-time art expedition. Data from the moon informed the color. Data from the sun casts the light and shadow. For form and motion, we used data that captures how starlight takes billions of years to travel to earth,” explains Ferdi Alici of Ouchhh Studio.
The result is 16 ever-evolving creations that capture the ethereal nature of Moonbow Blue and celebrate INFINITI’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
“To get people to experience Moonbow Blue, we shot for the moon. Quite literally, using millions of years of data. Launched on the night of the full moon, this one-of-a-kind experiment is a true testament to INFINITI’s drive to continually push boundaries and create unique luxury experiences,” said Darren Hester, Deputy General Manager for INFINITI Global Marketing.
The outcome of the project saw the Moonbow Blue was painted on QX60 – a hue that combines shades of blue, grey, lilac and light magenta all at once, just like a moonbow, making it a once-in-a-blue-moon kind of blue.
Anyone can now experience this beautifully complex colour and natural moonbow spectacle. Ouchhh Studio’s generative artworks are now on display within the INFINITI lounge at the brand’s global headquarters in Yokohama, Japan and across the brand’s social channels. Later this year, they will appear in dealerships and in branded expositions in key markets.
Experience Project Moonshot by Ouchhh Studio here:
Artwork 01: https://www.youtube.com/watch?v=IP-hMNiDNfM
Artwork 02: https://www.youtube.com/watch?v=OctX5VS8ha0
Artwork 03: https://www.youtube.com/watch?v=jTnbDgyFbe8
A snapshot of Ouchhh Studio’s generative data:
INFINITI’s branded films here: