IKEA Malaysia has officially unveiled their latest product, the AFTONSPARV collection, which is set to be available at IKEA stores nationwide from 9 November 2023. The company also announced a special appearance by Malaysia’s first astronaut, Dato’ Dr. Sheikh Muszaphar Shukor for local launch of the AFTONSPARV collection.
AFTONSPARV is the new space-themed kids’ collection by IKEA that brings the wonders of outer space into the home. From cuddly soft toys to cardboard spaceships and tent rockets, the range aims to spark imagination, creativity, and a sense of adventure among budding astronauts and explorers.
Malcolm Pruys, Country Retail Director of IKEA Malaysia said “At IKEA, we believe that the best way for children to learn, grow, and develop is through play – and home is their most important playground. Created in collaboration with young children aged three to seven, AFTONSPARV offers endless opportunities for creative play and role-playing, that we hope will ignite their enthusiasm and love for space.”
IKEA Malaysia is collaborating with Dato’ Dr. Sheikh Muszaphar for a nationwide tour. The first Malaysian astronaut will visit IKEA stores across the country to share his experience in space exploration with IKEA customers and space enthusiasts alike.
“What better way for kids to learn about the wonders of space exploration than firsthand, from the first Malaysian who has been there and back? We are thrilled to partner with Dato’ Dr. Sheikh Muszaphar to offer our customers this one-of-a-kind opportunity, as part of our mission to make a positive difference in people’s lives through new experiences and help them dream bigger,” Pruys added.
“I am eager to meet fellow Malaysians, including parents and their children, at IKEA stores across the country, and thrilled to partner with IKEA to inspire a love of space exploration—something I’ve always been passionate about,” said Dato’ Dr. Sheikh Muszaphar. “Imagination is the fuel that propels us to dream big and reach for the stars. By sharing my experience, I hope to encourage young kids and Malaysians everywhere to pursue their passions, no matter how big or small.”
The tour will kick off on 8 November 2023, with an official launch at Level 1 of IPC Shopping Centre in collaboration with IKEA Damansara at 3:30PM. Visitors can also catch a glimpse of Dato’ Dr. Sheikh Muszaphar at IKEA in Cheras, Tebrau and Batu Kawan on the following dates:
- 10 November at 3:20PM – IKEA Cheras
- 19 November at 3:30PM – IKEA Tebrau
- 25 November at 3:45PM – IKEA Batu Kawan
The AFTONSPARV collection
The AFTONSPARV collection encourages children to explore their curiosity for outer space, while also being designed with sustainability in mind. This aligns with the IKEA commitment to make its play solutions as sustainable as they are safe and fun. Soft toys in the new space range are made of recycled polyester. Meanwhile, cardboard in the rocket play tent contains at least 70% recycled materials.
The IKEA AFTONSPARV collection will be available at IKEA stores starting 9 November 2023. For more IKEA play solutions, visit ikea.my.