IKEA has officially launched UTSÅDD, all-new collection for pets, and the first pet range launched by the brand in Malaysia.
UTSADD collection is targeted for cats, dogs and pet-loving humans at home. Developed with input from veterinarians, pet product experts, and an exigent panel of cats and dogs, the collection was created around the four most common activities carried out by cats and dogs at home – eat, sleep, play and hide.
The collection is easy to clean and resistant to everyday use, making it for everyday pet life easy to manage for pets and their owner. Pet safety was also prioritised at all stages of the collection’s development with every product rigorously tested. From cat houses, toys and feeding bowls to blankets, mats and scratching boards, they’re everything your fur-babies need to feel even more at home.
Malcolm Pruys, Country Retail Director of IKEA Malaysia said, “We know that many Malaysians are pet owners, and their cats and dogs are an essential part of their life at home. At IKEA, we too believe that pets are part of the family. In line with our vision to create a better everyday life for the many people, we wanted to bring this collection that not only caters to the needs of our fur babies, but that their human parents can enjoy having part of their home, bringing joy to every member of the household.”
Flex your pawsome pets, and win meowmazing goodies!
To commemorate the launch of UTSÅDD, IKEA is inviting all fur moms and dads to showcase their furry friend’s unique personalities. There are also a chance to win amazing prizes from the UTSÅDD range when you join the contest.
To participate, follow these easy steps:
- Snap a pawfect photo of your pet’s most adorable moment!
- Upload the photo on Instagram and complete the following in your caption: “My ultimate IKEA UTSÅDD item is…..”
- Don’t fur-get to include #IKEASpotting, tag and follow @IKEAMalaysia for a chance to win! Make sure to set your account to public.
The contest will kick off on 8 April 2024 until 30 April 2024, so get ready to polish those selfie skills and prepare to show off your cat’s adorable quirks! For more information, keep an eye on IKEA’s social media pages for the official announcement on 8 April.
The IKEA UTSAAD collection will be available at IKEA stores starting 4 April 2024. For more home furnishing solutions, visit ikea.my.