
ASUS unveiled their latest ASUS Copilot+ PCs powered by Intel Core Ultra processors (Series 2) portfolio at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. These PCs offer superior performance, diverse form factors, and a wide price range to meet various needs and budgets. They also feature an integrated NPU delivering up to 48 TOPS for on-device AI capabilities, with a free update to Copilot+ PC experiences coming soon.
Collaborating with Intel, ASUS introduced Zenbook, Vivobook, and ExpertBook laptops powered by Intel Core Ultra processors, enabling users to enjoy smarter, more intuitive computing experiences. Intel emphasized the enhanced performance, extended battery life, security features, and cutting-edge AI capabilities of these devices for consumer and commercial use.
ASUS revealed several new devices with up to Intel Core Ultra 9 processors, delivering exclusive on-device AI capabilities to Windows 11 through free updates. The Zenbook S 14, Vivobook S 14, and ExpertBook P series offer unique features tailored for different user needs, such as AI-powered digital asset management, AI translation, noise canceling, and more.
Zenbook S 14





The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance.
Despite its ultra-slim form factor, the Zenbook S 14 delivers powerful performance with its Intel Core Ultra 9 processor (Series 2), achieving up to 48 NPU TOPS and offering the newest AI experiences. The sleek chassis houses a 3K 120 Hz Lumina OLED display, providing breathtaking visuals, while a four-speaker sound system delivers cinematic audio experiences. AI noise cancelation ensures crystal-clear conference calls, and the FHD AiSense IR camera supports AI effects for enhanced video interactions.
To complement its exceptional performance, the Zenbook S 14 features a long-lasting 72 Wh battery, a full range of I/O ports for seamless connectivity, and advanced security features. An enlarged 16:10 touchpad, incorporating intuitive smart gestures, allows users to effortlessly adjust display brightness and audio volume.
Vivobook S 14






The ASUS Vivobook S 14 (S5406SA) is a sleek, 1.3 kg powerhouse designed for on-the-go productivity and entertainment, combining performance with a minimalist aesthetic in its 1.39 cm-thin, all-metal chassis. Equipped with ASUS IceCool thermal technology featuring two 97-blade IceBlade fans and two air vents, the laptop achieves a maximum TDP of 35 W, maintaining optimal performance even under demanding workloads.
Powered by up to Intel Core Ultra 7 processor (Series 2) with an AI engine of up to 47 NPU TOPS, the Vivobook S 14 excels in efficiently running AI applications. A dedicated Copilot key provides quick AI assistance to optimize workflow, while a 75 Wh battery offers up to 27 hours of unplugged use ensuring all-day productivity.
The laptop’s ergonomic design includes a stylish ASUS ErgoSense keyboard with customizable single-zone RGB backlighting and an ultra-large ErgoSense touchpad for enhanced comfort and control.
Combined with ultrafast WiFi 7 connectivity, a wide array of I/O ports, a 16:10 3K 120 Hz display, and a Harman Kardon-certified Dolby Atmos audio system, the Vivobook S 14 is the ideal companion for dynamic users seeking a powerful and reliable device.
ExpertBook P series




ASUS also unveiled its innovative ExpertBook P Series, marking a significant advancement in AI-powered computing for entrepreneurs, prosumers, and small businesses. The flagship ExpertBook P5 (P5405) leads the lineup, featuring cutting-edge Intel Core Ultra processors (Series 2) and integrating ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. These tools revolutionize online meetings with advanced features such as AI transcript, AI translation, AI subtitles, assisted meeting summaries, AI camera, AI noise canceling, and business watermarks.
Leveraging Intel’s latest processor, which boasts up to 48 NPU TOPS and up to 120 total platform TOPS of performance, the ExpertBook P5 is optimized for running AI applications. The series includes the ExpertBook P1 (P1403/P1503) as well, delivering reliable performance and durability for small businesses and professionals with lower total cost of ownership.
The ExpertBook P Series provides multilayered security extending to the BIOS level, including advanced features like Secure Boot and a discrete Trusted Platform Module (TPM) to guard against unauthorized interventions at startup. It also offers an optional SafeGuard Backup tool, which securely backs up important data with encrypted protection. ASUS has partnered with McAfee to pre-install McAfee+ Premium Individual Unlimited on all ExpertBook P Series laptops, free for one year globally starting September 2024.
The ExpertBook P series seamlessly merges sleek aesthetics with robust functionality – without compromising on power. It embodies ASUS’s commitment to sustainability by prominently integrating eco-friendly practices. In particular, the ExpertBook P5 utilizes industrial recycled aluminum alloy and post-consumer recycled steel, minimizing environmental impact while pioneering the use of recycled magnets in ASUS commercial laptops.
The ASUS Zenbook S 14 (UX5406), Vivobook S 14 (S5406SA) and ASUS ExpertBook P Series are set to arrive in Malaysia soon. Stay tuned for more information regarding these Intel Core Ultra processors (Series 2)-powered Copilot+ PCs from ASUS!

