HUAWEI recently revealed the HUAWEI Pura 80 Series, during the global launch event in Dubai. Following its global debut, HUAWEI has confirmed that the Pura 80 Series will soon be available in Malaysia, allowing local consumers to experience the brand’s latest technological achievement first-hand.
Iconic Design Brilliance
The HUAWEI Pura 80 Ultra and the vibrant Glazed Red HUAWEI Pura 80 Pro feature a unique Dazzling Forward Symbol design, inspired by sunray patterns found in fine jewellery and luxury watches. This sunburst design stands out with its depth and beautiful interplay of light and shadow. The HUAWEI Pura 80 Ultra’s lens is highlighted by a striking golden ring, creating the forward symbol that reflects the brand’s commitment to progress and innovation, making it a standout visual piece.
Photographic Excellence Redefined
The HUAWEI Pura 80 Ultra features an industry-first Switchable Dual Telephoto Camera, combining a super-large photosensitive area with versatile 3.7x and 9.4x focal lengths for cinematic portraits and razor-sharp close-ups. The telephoto module employs a mechanical shutter to switch between optical paths, utilizing the same 1/1.28-inch sensor. Meanwhile, the HUAWEI Pura 80 Pro’s 1-inch Ultra Lighting Camera maximizes light intake for exceptional detail in low light, while the Ultra Chroma Camera ensures accurate color reproduction, delivering vivid nightscapes with impressive clarity.
HUAWEI XMAGE: Vision Beyond Bounds
Powered by the enhanced XMAGE imaging system, the HUAWEI Pura 80 Series features a telephoto sensor and smart algorithms for clear images in challenging lighting. It captures detailed architecture and wide cityscapes, excelling in vibrant night scenes with accurate colors. With its 4K video capability, it produces high-quality footage that faithfully recreates live events.
AI-Driven Innovation Unleashed
Beyond its photographic prowess, the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra feature the new AI Smart Controls Button, offering instant access to functions like the camera or torch with a single tap. Enhanced with fingerprint recognition for security, it ensures seamless operation. Advanced AI Noise Cancellation transforms calls, isolating the speaker’s voice and minimising background noise for clear communication.
Entertainment & Productivity
With AppGallery, the device is compatible with essential apps. The curated selection ensures a smooth, secure experience while empowering users to discover favorites.
Relentless Power and Performance
The HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra feature a robust 5170mAh battery with 100W HUAWEI SuperCharge for ultra-fast wired charging and 80W Wireless HUAWEI SuperCharge for convenient power-ups, ensuring reliable performance to keep users connected all day.
Uncompromising Durability
Reinforcing the Pura 80 Ultra’s resilience, the 2nd-Gen Crystal Armour Kunlun Glass offers 16 times more scratch resistance and 25% better drop resistance. This advanced shielding ensures exceptional durability for worry-free daily use.
Malaysians will soon experience the HUAWEI Pura 80 Series as it officially launches on 24 July 2025. Early birds can place a deposit at any HUAWEI Experience Store, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, or the HUAWEI Official TikTok Shop to receive exclusive vouchers and gifts valued at up to RM1,428, including the HUAWEI FreeBuds Pro 4 and a one-year HUAWEI Care+.