fbpx
Fashion Lifestyle

HSBC Malaysia and PMC launches “PMC by Lim Anuar” to assist deaf artist Lim Anuar and commemorates Malaysia’s batik heritage

HSBC Malaysia has announced a collaboration with PMC to help Malaysian deaf artist Lim Anuar after learning his challenges due to the pandemic. Building on the bank’s We Can We Do initiative aimed at cultivating the Can-Do spirit amongst Malaysians by encouraging and facilitating financial empowerment, the bank commissioned Lim Anuar to design a unity-themed batik artwork and enlisted PMC’s help to digitise the designs into a Merdeka-edition apparel.

Through this feature, Lim Anuar’s speciality of batik artwork is highlighted across a set of custom-designed garments in tandem with PMC’s Malaysia Month Collection. The collection will feature 16 items, with Lim Anuar’s custom batik artwork on 3 of them. 

This limited-edition clothing line labelled PMC by Lim Anuar goes on sale Merdeka Day, on 31st August 2021, and will be exclusively available on PMC’s website. Getting the limited edition batik apparels will be great way to celebrate Malaysian heritage and at the same time help contribute to Lim Anuar’s livelihood as all proceeds generated from the sales of the special capsule will be channeled back to Lim Anuar.

Lim Anuar

“The sale of my artworks has been severely affected since the pandemic began. Through the nomination of HSBC Pledge by a kind Malaysian, HSBC responded with a unique idea to promote my art, converting them to apparel. It was genius because that meant that people that don’t typically buy art would still be exposed to my work. I am grateful for this opportunity and happy to be able to share my love for batik with younger Malaysians,” said Lim Anuar. 

To support and purchase the limited-edition PMC by Lim Anuar capsule, visit: https://pestlemortarclothing.com/collections/pmc-by-lim-anuar

To check out more of Lim Anuar’s artwork, visit: https://www.instagram.com/limanuar/

To find out more about HSBC Pledge, do visit: https://wecanwedo.hsbc.com.my/ 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: