HONOR has announced that it has secured the No.1 spot in Malaysia’s overall smartphone market share for the first time in Q4 2025. HONOR also ranked No. 1 by value in the Android segment, showing that many consumers are choosing its mid to premium products. The company credited its success to the high demand for its popular foldable phone and the latest flagship model, the HONOR Magic8 Pro, which sold out during pre-orders in November and December.
In addition to smartphones, HONOR also became the No. 1 brand in tablets by market share for the same quarter, showing its strong presence across different types of devices.
HONOR is the new National Choice smartphone for Malaysians
By becoming the top smartphone brand in Malaysia, HONOR has proven to be a trusted choice for many consumers. This success comes from their reliable products and local projects that connect with the daily lives of Malaysians. For example, HONOR worked with the Malaysian Fire and Rescue Department to show appreciation for firefighters, while also highlighting the strength and durability of the HONOR X9d 5G, which is important for frontline workers.
To boost its brand even more, HONOR teamed up with MyDigital ID to be the first smartphone maker to include Malaysia’s national digital identity verification system on its devices. This makes it easy and safe for users to access digital services and supports Malaysia’s digital growth.
With strong availability online and offline, these efforts have helped HONOR lead in smartphone sales, making it not just a technology choice but a part of everyday life for Malaysians.
Magic Series premium dominance: Propelling HONOR to No.1 by value
HONOR has quickly risen to the top by excelling in the mid to premium segment, especially with its Magic Series. The HONOR Magic V5 has set new standards for foldable phones with a super slim design that doesn’t sacrifice durability or performance. It keeps the same price as its predecessor while adding a larger battery, better AI multitasking, and a sturdier frame, offering great value for professionals looking for both innovation and practicality.
On the other hand, the HONOR Magic8 Pro provides five key advantages: an advanced camera, long battery life, reliable network performance, excellent display quality, and lower maintenance costs. Its reliability is highlighted by its selection as the Selected Photography Equipment For Visit Malaysia 2026, making it not just a smartphone but a powerful tool for photography, helping users capture Malaysia’s culture with professional-quality images in any setting.
Looking to the future, HONOR is exploring new smartphone designs, including the Robot Phone, which will be revealed at the Mobile World Congress (MWC) 2026. This shows HONOR’s commitment to innovation as it shapes the future of mobile technology.
Dominating 30% tablet market share, powered by seamless All-scenario Ecosystem
HONOR has found success not just in smartphones but also in tablets, becoming the number one brand with a 30% market share in the fourth quarter of 2025. This success comes from its All-Scenario ecosystem that connects HONOR devices smoothly, making it easy for users to switch between work, study, and entertainment. Through HONOR Connect, files can be shared easily between HONOR tablets and smartphones, as well as with iPads and iPhones. What sets HONOR apart is that every tablet now includes a smart keyboard and pencil, unlike its competitors who sell these accessories separately.
In the laptop market, HONOR is also doing well, with its MagicBook series ranking among the top three in Malaysia’s premium segment. The HONOR MagicBook Art 14 stands out with its ultra-slim design and a detachable magnetic camera that enhances user privacy, helping people trust HONOR as a leader in stylish and functional products.
HONOR leads the market because of its innovative AI technology, hardware, and seamless device connections. With a strong presence in various sales channels and ongoing local partnerships, HONOR continues to set high standards for premium technology in Malaysia. The company’s accomplishments in 2025 lay a solid foundation for growth in high-end smartphones, laptops, and multi-device ecosystems.
For more information, visit HONOR Malaysia’s official website at www.honor.com/my/.