Holiday Tours & Travel (HTT) has launched T’ROKA, a luxury consumer travel brand that will redefine the way travellers explore and connect with the world. The name was inspired by the Malay word ‘Teroka’ which represents the essence of exploration as it will provide personalised service at every step of the journey through its network of exclusive partners and access to immersive and extraordinary experiences.
According to Ben Foo, the President of Holiday Tours & Travel, T’ROKA is a strategic move for the company to tap into the growing demand for bespoke luxury travel experiences. “The luxury travel segment is driven by the increase in the elite travellers around the world, and we see tremendous opportunity in this market.” The global luxury travel market is expected to reach an estimated USD 2,762 billion in 2032 expanding at a CAGR of 7.8% between 2023 and 20321.
By focusing on a hotel-first approach to travel, T’ROKA expertly curates accommodations from its vast network and partnerships, offering an exceptional base for exploration that allows discerning clients to fully immerse themselves in the sights, sounds, and flavors of their chosen destination. Consider a tailor-made journey of the self through one of the happiest places on earth, Bhutan – by way of Amankora’s circuit of exotic Himalayan sanctuaries, to witnessing Central Java’s awe-inspiring Borobudur at dawn from Amanjiwo’s elegant poolside villas. For beach holiday lovers, The St. Regis Maldives Vommuli Resort overlooks the alluring waves of the Indian Ocean, nestled between verdant rainforest and white-sand beaches on a private island that offers relaxation unlike any other.
T’ROKA effectively caters to the high-end market by offering a high-touch approach to service. “T’ROKA aspires to offer personalised and memorable experiences that cater to the needs of discerning travellers seeking new destinations and unique ways to explore its local culture and history. From the places visited to the people met along the way, we believe that travel should be a personal and transformative experience, and our team of expert advisors will work with clients to create flexible itineraries catering to specific interests and preferences,” said Foo.
Drawing on HTT’s 50-year legacy, extensive experience and insider knowledge, T’ROKA’s Travel Advisors are able to meticulously craft your dream holiday—taking care of every detail from flights and accommodations to exclusive dining and invite-only cultural experiences.
As part of its launch, T’ROKA has also introduced a membership programme which offers a wide range of exclusive benefits and privileges to make one’s journey truly exceptional. T’ROKA VIP provides access to the best available hotel rates, unexpected upgrades, by-invitation-only events, and many more according to membership status.
- Classic (from the first stay): Entitled to the best available hotel rates, a personal travel advisor, room upgrades*, and breakfast for two*.
- Signature (from the second stay): Entitled to all the benefits of Classic status, early check-in and late check-out options*, and complimentary hotel credit*.
- Prestige (from the eleventh stay): Entitled to all the benefits of Classic and Signature statuses, exclusive VIP benefits across all hotels within T’ROKA’s collection*, and special invitations to private events.