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Hisense and Paris Saint-Germain launches ‘Live Bold’ campaign

Hisense has launched its ‘Live Bold’ digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain. The ad campaign featured Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe.

The PSG players are seen at the Hisense Showroom surprising customers with their miniature form. Also while in miniature form, they are acting as the consumers’ guide to making the smart and bold choice – purchasing one of Hisense’s diverse range of TVs and home appliances. Some of the products that are being highlighted is Hisense ULED 4K TV, U7, Hisense PureFlat Refrigerator, Hisense PureStream Washing Machine,, Hisense EvanBake Oven and Hisense Laser TV.

“We’re excited to be launching our bold new campaign with our Partner Paris Saint-Germain. In doing something truly unique like making the players smaller, we have allowed the products to be the hero of the show with the players able to showcase our design and technology features in more detail. We want the audience to review the products on their merits and build association with the smart choice, so they are ready for the next time they need new TVs or home appliances,” said Candy Pang, Global General Marketing Manager of Hisense International.

The content goes live across Hisense social channels (Facebook, YouTube, Twitter, Instagram) ahead of an exciting 2021 for Paris Saint-Germain under new manager Mauricio Pochettino. Upcoming League games include fixtures against Montpellier and Marseille and the club’s highly anticipated European fixture with Barcelona in February. 

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain said: “The players had fun filming this content and becoming miniature versions of themselves for the day. It’s great to see our partners Hisense use our players in an innovative way for them to showcase their products and brand features. We look forward to seeing the campaign rolled out by Hisense globally.”

By the way, if you’re really enjoying Hisense product and Paris Saint-Germain, head over to HisenseLiveBold.com to win one Hisense products and a Paris Saint-Germain jersey.

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