Hisense and Paris Saint-Germain step into their second year of partnership and join forces to launch their second commercial.
In 2021, Hisense has released an impressive commercial featuring football stars such as Neymar Jr, Keylor Navas, Ángel Di Maria, Ander Herrera and Presnel Kimpembe to highlight the excellent quality of Hisense. The first commercial received extensive attention and was praised both online and offline.
Today, Hisense released its second collaborative commercial with Paris Saint-Germain. Ángel Di María and Presnel Kimpembe are back on the commercial while Leo Messi, Marquinhos, and Idrissa Gueye joined the crew for their first Hisense commercial. The advertisement showcases a variety of Hisense home appliances in a comfortable home environment and highlights the superiority technology of Hisense products through the lens of a footballer’s daily life. The continued partnership and high level of engagement from each player reflect Paris Saint-Germain’s support and recognition of Hisense and signifies that the Hisense brand is widely appreciated and supported worldwide.
Hisense Becomes “Perfect Partner” Through Exquisite Technology and High-Quality Products
The theme of this commercial is Perfect Partners, indicating Hisense and Paris Saint-Germain’s excellent partnership throughout these years; it also signifies that Hisense expects to become a Perfect Partner in football fans’ and consumers’ life thanks to its superb products and technology. The commercial features five Paris Saint-Germain stars living in the same building, capturing the interactions of the stars in their daily life while using Hisense products.
Meanwhile, as a long-term partner of Paris Saint-Germain, Hisense has won the support of global consumers through its strong endorsement of the sporting event and exquisite technological products, both in terms of product and brand reputation. Following its sponsorship with Paris Saint-Germain and several top international sporting events in 2021, Hisense boosted overseas sales revenue by 43%, overseas brand awareness increased by 5pps.
In the future, Hisense will continue to deepen its sports marketing to build stronger connections with consumers; also provide outstanding technology and product to become a well-known and trustworthy brand globally.