IN2IT is celebrating its 25th anniversary milestone with the appearance of global artist, Hendery of NCT WayV, at the Orange Concourse, Sunway Pyramid on 26 September 2026.
The celebration is happening from 22 to 27 September 2026 is centered around the theme “Beauty and Love.” Marking a quarter-century in the local market, the event highlights IN2IT’s role in the daily beauty routines of consumers nationwide. The interactive retail showcase features signature product ranges, experiential beauty displays, and exclusive anniversary releases.
The ultimate highlight arrives on Saturday, 26 September, starting at 2:00 PM (with event registration opening at 12:30 PM), when Hendery takes center stage for an exclusive live appearance. Born in Macao, Hendery is a rapper and dancer, beloved worldwide for his charismatic stage presence and hit tracks with WayV and NCT, will join fans for an on-stage Q&A session.
To make the milestone even sweeter, IN2IT and Watsons have launched an exclusive nationwide contest running from 22 August through 23 September 2026, giving 100 lucky fans the chance to get up close with Hendery. Fans can purchase any IN2IT products with a minimum spend of RM125 in a single receipt, including at least ONE (1) IN2IT 25th Anniversary set, from any IN2IT counters at Watsons store located in Malaysia, and submit their receipt via the official contest link. Fifty grand prize winners will score an exclusive group photo session with Hendery, while another 50 winners will receive exclusive meet-and-greet event passes.
Throughout the six day concourse event, visitors can also test IN2IT’s popular wide range makeup and skincare lines, including the Moisture Bomb Lipstick, Cica Glow Sunscreen SPF50+ PA+++, Airblur Matte Lipstick, and 25th anniversary sets.