HEINEKEN Malaysia maintained its success at the Putra Brand Awards and Putra Aria Brand Awards with the winning of four awards. Heineken, Tiger Beer, and Guinness each received Gold, while Edelweiss achieved Bronze at the Putra Aria Brand Awards, marking its second consecutive win since launching in Malaysia.
These wins raise HEINEKEN Malaysia’s total awards to 47, highlighting its role in the Malaysian beverage market.
Martijn van Keulen, Managing Director of HEINEKEN Malaysia, mentioned, “Our consumers motivate us, and we deeply appreciate their trust in our brands. These awards reflect our team’s hard work and passion. As we celebrate, we stay focused on our purpose of creating joy and memorable moments for our consumers.”
Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, added, “Last year was very exciting for us. We launched two new products – Tiger Soju Flavoured Lager and Edelweiss Peach. We take pride in helping our consumers have new experiences. Moving forward, we aim to create innovative campaigns that inspire our fans and strengthen their connection to the brands they love.”
Last year, Heineken marked Chinese New Year uniquely with the GONG HEI FILTER, turning the word ‘HEI’ on their cans into colorful greetings. They also revived their global music platform ‘Refresh Your Music, Refresh Your Nights’ featuring Heineken Fresh List, a digital space for discovering new music.
Heineken continued its commitment to preventing drink driving through the Heineken® 0.0 partnership with four-time Formula 1 champion, Max Verstappen, promoting the message ‘When You Drive, Never Drink.’ During the holiday season, Heineken® encouraged people to put down their phones and enjoy time with loved ones, saying ‘Celebrations Are Best When Your Phones Take a Rest.’
In 2024, Tiger Beer, a well-known Asian beer, celebrated the launch of its Tiger Soju Flavoured Lager, inspired by the growing popularity of K-culture, aimed at those looking for new beer experiences. During Chinese New Year, Tiger Beer launched the ‘Cheers to a Bolder Tomorrow’ campaign, encouraging consumers to acknowledge their successes and set ambitious goals. They also celebrated local street food through the ‘Tiger Crystal Food Festival,’ supporting local vendors since 2015.
Guinness, the world’s top stout, brought back the popular ‘Our Day to Remember’ campaign for St. Patrick’s Day, organizing events for fans to enjoy with friends. As the official beer of the Premier League, Guinness hosted viewing parties in popular pubs and bars across Malaysia, including a large event at Sentul Depot and a first-time party at Aurum Theatre for Liverpool and Manchester United fans.
Meanwhile, Edelweiss, the premium wheat beer from the Alps, launched its new variant, Edelweiss Peach, with the ‘Feel the Peach’ campaign. This new flavor combines the refreshing taste of wheat beer with a hint of peach.
HEINEKEN Malaysia promotes responsible drinking and continuously encourages consumers to enjoy alcohol responsibly and avoid drinking and driving through its marketing efforts. Recently, they offered an RM 10 discount on Grab rides to encourage safe transportation choices.
HEINEKEN Malaysia’s products are strictly for non-Muslims aged 21 and above only. For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.