Heineken Malaysia Berhad (HEINEKEN Malaysia) has officially shared its financial results for the year ending 31 December 2025 (FY25). The company had a steady performance despite tough market conditions.
For FY25, the revenue was RM2.8 billion, which is a slight increase from FY24. This shows that the company has managed to keep its sales stable even when the economic environment is challenging and consumer spending is lower.
Profit Before Tax (PBT) went up by 4% compared to last year, reaching RM607.7 million. This growth was due to careful cost management and consistent operations.
Net profit for the year fell by 2% to RM459.3 million, mainly because a one-time tax benefit that helped last year’s numbers was not available this time. If we ignore this unusual factor, the company’s true profit would have grown by about 4%.
In the fourth quarter ending 31 December 2025 (4QFY25), revenue grew by 2% to RM839 million compared to the same quarter last year. This increase was mainly due to a rise in excise duty in November 2025 and effective management strategies. PBT for the quarter grew by 8%, showing better sales performance and strong cost control.
Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “HEINEKEN Malaysia delivered a steady performance in 2025, underpinned by robust revenue strategies and efficient cost management. Despite challenging operating environment and softer consumer sentiment, we maintained solid profitability, demonstrating the resilience of our business fundamentals and the steadfast commitment of our people.”
Reflecting on this performance, the Board has announced a final dividend of 112 sen per share for FY25, which needs to be approved by shareholders at the upcoming 62nd Annual General Meeting. Once approved, the total dividend for FY25 will be 152 sen per share. The dividend payout ratio for the year is 100%.
In 2025, the Group increased brand engagement and won four Putra Brand and Putra Aria awards — Platinum for Heineken, Gold for Tiger Beer and Guinness, and Bronze for Edelweiss. Key brand highlights in the last quarter of the year include:
- Guinness Clubhouse, Malaysia’s first football-themed stay experience in Kuala Lumpur, leveraging Guinness’ role as the official beer of the Premier League.
- Heineken Phones Off, Tap On, reinforces that celebrations are better when phones take a break, introducing a new 5-Litre Draught Home Bar Package to spark real-life connections.
- Edelweiss Lemon Honey, a limited-edition flavour expanding the brand’s lighter, flavour-led offering.
- Star Academy 2025 trained 1,500 bartenders nationwide and celebrated a historic milestone with the naming of its first female champion.
The Group’s focus on talent excellence and sustainability earned recognitions in 2025, including: - Inclusion in Fortune 100 Best Companies to Work For Southeast Asia 2025
- Recognitions on the UN Global Compact Malaysia & Brunei (UNGC MYB) ESG Select List 2025 for water stewardship, climate action and circularity
- Awarded top honour for the Nature and Biodiversity category at the UNGC MYB 2025 Awards.
Looking ahead, Martijn added: “We expect external conditions to be more challenging, with macroeconomic uncertainty, inflationary pressures, and the impact of excise duty increase in November 2025 on beer likely to continue weighing on consumer sentiment and demand. We remain focused on productivity improvements and operational efficiency, strengthening our core business through portfolio and channel optimisation, and the acceleration of our digital transformation to deliver long-term value.”
He highlighted: “We acknowledge and appreciate the Royal Malaysian Customs Department for stepping up its enforcement efforts against illicit trade, which strengthens the industry ecosystem and safeguards legitimate industry players.”
The conclusion of the EverGreen 2025 strategy cycle marks the Group’s transition to EverGreen 2030, a sharpened five‐year strategy that provides a clear roadmap for sustainable, long‐term value creation. The EverGreen 2030 is anchored on three strategic pillars:
- Accelerating Growth by strengthening our brand portfolios, driving innovation and elevating consumers and customers centricity.
- Stepping Up Productivity by driving cost efficiency and generating value for growth.
- Becoming Future Fit by advancing digital transformation, sustainability leadership, and a high performance, people driven culture.
Head to www.heinekenmalaysia.com for more.