Heineken celebrates its 150th anniversary in Malaysia with a partnership with Jane Chuck and her homegrown premium label, Motherchuckers, to launch the ultra-exclusive Heineken 150 x Motherchuckers limited-edition streetwear collection.
The collection is called “That After Party” which features a diverse mix of items, including both cropped and regular t-shirts, and coordinated sweat suits, offering a stylish ensemble for any night out in shortbread, ochre, and Heineken’s signature red and green colourways. The collection is available during the Heineken Party, and starting from 18th August, you can also purchase it online to keep the good times flowing in style long after the event. The collection includes uniquely designed caps with a built-in bottle opener, a practical and clever twist that doubles as a conversation starter, ensuring the good times keep flowing.
Willemijn Sneep, Marketing Director at HEINEKEN Malaysia, said: “For Heineken’s 150th anniversary, we’re not just raising a glass, we’re raising the bar on style. We’ve teamed up with Motherchuckers for this fashion-forward collaboration to immortalise those ‘lager than life’ good times so that we can wear them on our sleeves—literally. At Heineken, we’re all about sparking genuine human connections. So here’s to good times, good threads, and the kind of nights that never go out of style!”
Jane Chuck, Motherchuckers’ founder and the capsule collection’s curator said she hopes the collection will inspire individuals to embrace good times that come from starting conversations.
“We’ve all experienced ‘That After Party’—the strobing lights, thumping bass, and a sea of faces that become the backdrop of unforgettable memories. With this collection, Motherchuckers aims to celebrate those who aren’t just part of the party, but the ones who ignite it. It’s a tribute to the fun and unforgettable good times that we have enjoyed at after parties,” she said.
Heineken is giving out exclusive prizes via the Good Times Cam contest, including pieces from the Heineken 150 x Motherchuckers collection and the Heineken 150 x Darkroom8 Reusable 35mm Point and Shoot camera featuring the unique Heineken beer filter. For more details, visit the Heineken 150-Anniversary campaign’s page, and follow Heineken on https://www.instagram.com/Heinekenmy/, https://www.facebook.com/HeinekenMYS and the hashtag #He150ken.
Heineken and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken advocates responsible consumption. When you drive, never drink. Please #EnjoyResponsibly.