Harley-Davidson has announced it has entered into a motorcycle, parts and accessories, apparel and licensed products distribution agreement with Didi Resources for Malaysia, with effect from 1 January 2024.
Under the agreement, Didi Resources will continue to be the exclusive distributor of Harley-Davidson motorcycles and will provide after sales service through a network of Harley-Davidson brand-exclusive dealers in Malaysia. Didi Resources will also be a non-exclusive distributor for Harley-Davidson parts and accessories and apparel and licensed products. Didi Resources will be committed to deliver the desired Harley-Davidson customer experience and its related programs like H.O.G. (Harley Owners Group) in the market.
“Since 2008, Harley-Davidson has established itself and grown with Malaysia’s riding community, tapping into their passion for motorcycles and the open road. With Didi Resources’ rich knowledge and experience in the Malaysia automotive market, we will work closely with them to continue to deliver the Harley-Davidson brand experience to our customers,” said Sajeev Rajasekharan, Managing Director, Asia Emerging Markets and India at Harley-Davidson.
“We look forward to collaborating with the Harley-Davidson brand to bring the same spirit of adventure to Malaysia’s riding community. We are honored to play this important role and have put a larger local team in place to further strengthen the developments and programs that are aligned with Harley-Davidson, bringing greater value to customers,” said Rewi Hamid Bugo, Chairman of Didi Resources.