Guinness Malaysia has recently launched its latest ‘Chief Pint Officer’ (CPO) campaign, a search for a quality ambassador. The ambassador will require to recognises a perfect pour, upholds Guinness standards and celebrates the craft that defines Guinness Draught.
Apply to be Malaysia’s First ‘Chief Pint Officer’
With a nationwide search happening, Guinness invites people to apply and be part of something exciting. This opportunity is available for non-Muslim applicants aged 21 and older. The role of ‘Chief Pint Officer’ includes some fun perks like an all-expenses-paid trip to Dublin, free monthly Guinness (to be enjoyed responsibly), special VIP invites to Guinness events, and more.
To apply, candidates need to find the perfect Guinness pint and prove it by taking a photo. Every time they pass the Tilt Test, they should post the photo on their Instagram stories, tagging @GuinnessMY and using #GuinnessTiltMY. The applicants with the most valid entries will move up the leaderboard. The top twenty applicants with the highest number of submissions will move to the next stage of the application process.
Submissions close on 31 July 2025. Weekly updates on the leaderboard will be posted every Monday via @GuinnessMY’s Instagram Stories, so applicants can check their standings. Remember to enjoy responsibly!
Mastering the Tilt Test
The Guinness Tilt Test is a simple way to check a pint’s quality. Tilt the Guinness pint gently; if the creamy head does not spill, it’s a sign of a perfectly poured pint. That’s the moment to snap, tag, and submit.
Applying for the ‘Chief Pint Officer’ Role From the Bar or Home
Anyone interested in the challenge can apply for the role at any bar across the country that serves Guinness Draught. Just order a pint, take a picture if it passes the Tilt Test, and share it — then do it again. The more perfect pints you share, the higher you climb on the leaderboard.
To help applicants, Guinness will host CPO Open Days at 25 selected bars nationwide. These open sessions let you improve your skills in spotting perfect pints, with trained brand ambassadors showing the six-step Guinness pour and how to recognize pints that pass the Tilt Test. Weekly updates on participating bars and Open Day times will be shared on Guinness Malaysia’s Instagram.
Prefer enjoying a pint at home? That’s fine too, as long as you do it right. No coffee mugs or shortcuts — just a Guinness Draught in a Can (GDIC), poured into a clear glass that shows it passes the Tilt Test. GDIC is available at hypermarkets, supermarkets, and convenience stores nationwide while stocks last.
What’s Next for Top Applicants?
Once submissions are over, the 20 top pint-hunters — those who’ve found and shared the best pints — will earn a place in an exclusive Guinness Leadership Programme, where they will*:
- Gain in-depth knowledge of Guinness products
- Train in the 7Cs of the Perfect Pour — from Cleanliness and Coldness to Craft and Confidence
- Learn the art of draught craft excellence
- Join a community of Guinness fans and future pint ambassadors
At the end of the programme, finalists will compete in a final challenge that will determine Malaysia’s very first Guinness ‘Chief Pint Officer’. The winner will receive*:
- An all-expenses-paid trip to Dublin, including a visit to the legendary Guinness Storehouse
- Monthly supply of Guinness products
- RM100 credit to be used at the Guinness flagship outlet, Arthur’s Storehouse
- VIP invites to selected Guinness events throughout the year
- An exclusive birthday celebration worth RM888
“This campaign isn’t just about beer — it’s about the pride, precision, and ritual behind every perfectly poured pint,” said Joyce Lim, Marketing Manager – Wheat Beer, Stout & Diageo Brands at Guinness Malaysia.
“Through the search for our very first Chief Pint Officer, we’re not just celebrating Guinness’ iconic draught heritage – we’re inviting more people to experience the craft behind every pint. It’s about setting new standards, championing great pours and turning each pint into a point of pride — whether you’ve been drinking Guinness for years or you’re just learning what makes a great pint truly great,” she mentioned.
*Items associated with the role are subject to availability. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers not to drink and drive.