Guinness Malaysia kickstart the exciting Premier League season with a nationwide campaign that combines the thrill of the football league with the richness of a perfectly poured Guinness. As the Official Beer of the Premier League, Guinness will host Viewing Parties at pubs and bars across Malaysia, offering fans an unforgettable experience filled with action, camaraderie, and the chance to win amazing prizes, including an all-expenses-paid trip to a live match.
The ‘Lovely Game for a Guinness’ campaign aims to celebrate the connection between football fans and the beloved stout. The campaign was launched in London, with Premier League legend Alan Shearer introducing a unique event involving 20 Guinness tankers representing different clubs, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.
Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love.
“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.
The partnership between Guinness and the Premier League aims to unite fans, regardless of club allegiance, in celebrating their love for the game. The campaign embodies the passion, excitement, and unity of the Premier League, with Guinness bringing that energy to fans in Malaysia. Whether you’re watching at a pub or at home, Guinness is committed to enhancing your match-day experience. Fans can order Guinness Draught In A Can online at Drinkies.my to enjoy the game with friends, just like at the pub.
Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy .
Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.