GRACSHAW marks its upcoming 20th anniversary with a new brand identity and the launched of new helmet lineups are designed for Malaysia’s evolving scooter-riding community.
From Street. For Riders.
In celebration of its 20-year journey, GRACSHAW is stepping up to become a lifestyle brand. Its new logo has a bold stroke across the letter “G”, representing movement in a simple way — showing strength and confidence without being flashy. The new tagline, “FROM STREET”, reflects the brand’s focus on bold street culture that values excitement and self-expression. It also positions GRACSHAW as a leader in setting new trends in the riding community. The logo and tagline together highlight how helmets can show off riders’ personalities and stories.
In this new chapter, GRACSHAW prioritizes helmets and the riding community in everything it does. The brand is guided by three main principles: radical, uncompromising, and human-first, with designs based on style, attitude, and authenticity. Through this approach, GRACSHAW connects with riders who want to explore new experiences, meet others who share their passion, and express their individuality.
“GRACSHAW’s rebranding initiative aims to cultivate a riding culture inspired by street culture — our roots,” shared Mr. Chiong Sai Weng, Senior Business Development Manager. “Through this new identity, we’re creating a lifestyle that connects with local riders and celebrates passion and creativity.”
GRACSHAW started in 2006 as a helmet maker focused on safety with SIRIM approved helmets. In 2013, it became known for its design with the launch of GRACSHAW Originals and special collaborations.
New Generation of Helmets
Following its rebranding, GRACSHAW has launched three new helmets designed for scooter lovers: GENNEX II, GLAIVE, and GLADEON.
The open-face GENNEX II is made for maxi and touring scooter riders. Its stylish and practical design appeals to mature urban riders, allowing them to match it with their passenger’s gear. It has a micrometric buckle system for safer and easier fastening.
The bold and modern GLAIVE is perfect for urban riders who enjoy speed and style. It pairs well with compact urban scooters, making it easy for riders to navigate through tight streets and busy areas. Riders can also add a rear ducktail to improve aerodynamics and stability at high speeds.
The full-face GLADEON is ideal for long-distance riders and works well with high-performance scooters. It’s built to endure speed and long rides. This helmet includes a KlearAF Anti-Fog Insert, keeping visibility clear in various weather. Each GLADEON helmet comes with free riding essentials, like the GRACSHAW Balaclava for warmth and GRACSHAW Ear Plugs to protect hearing.
GRACSHAW also offers the Fit Check Measurement System, a smart tool that helps riders find the right fit for comfort. This system reinforces GRACSHAW’s commitment to putting riders’ needs and safety first.
Every GRACSHAW helmet is built around three core principles: integrated safety, styleforward design and tech-engineered comfort. All of which are reflected in the new helmet models’ — GENNEX II, GLAIVE and GLADEON — upgraded features, which include:
• ContourFit Advanced Comfort Padding and Inner Liner System: offers a pressure-free fit that adapts at any speed.
• SpecFit Eyeglasses Friendly System: integrated directly into the padding to keep eyewear securely in place even on long rides.
• AeroFlow Ventilation System: delivers continuous cooling through a precisely engineered intake-to-exhaust airflow system.
• Aero-G Cool Comfort Fabric Liner: combat sweat-related odour and bacteria by ensuring lasting freshness and hygiene during long rides under hot weather.
• KlearView High Clarity Visor: provides UV and glare protection while allowing riders to express their individuality.
• KlearAF Anti-Fog System: for uncompromised clarity in all weather conditions.
These improvements show Gracshaw’s dedication to designing with users in mind, helping riders feel more enjoyment and confidence while riding.
Scooter riders can have safer rides with the GENNEX II priced at RM 392, the GLAIVE at RM 478, and the GLADEON at RM 565. The new Gracshaw helmets will be available starting in December 2025.
More GRACSHAW Excitements
Riding its anniversary celebration, GRACSHAW announces the opening of its first concept store, providing a deeper experience of the GRACSHAW 3 culture. The brand also plans new collaborations and partnerships to create fresh designs. GRACSHAW is dedicated to redefining riding culture through innovation and stylish, lifestyle-focused design. Stay tuned for updates.