Automotive Lifestyle

Goodyear Malaysia launches Assurance MaxGuard; provides 2-in-1 protection for owners

Goodyear Malaysia has officially launched Assurance MaxGuard, the latest member of the Assurance family, enabling safety seekers and family guardians enjoy the pleasure of driving backed by the promise of 2-in-1 protection.

ActiveGrip Technology – Grip Protection

Inspired by Goodyear’s innovative 360 tyres, the Assurance MaxGuard is equipped with ActiveGrip Technology that enables vehicles to stop faster and safer. The pioneering design of the water-wave shield pattern helps to increase friction and the optimised cavity shape increases the contact patch by 10%*. Both features contribute to better performance on the wet road with shorter braking distance. 

The new generation of full silica tread compound with 80% more silica** combined with a wet booster resin can adjust to the road roughness with more micro contact to achieve a stronger grip on the road, especially under wet conditions. 

DuraGuard Technology – Impact Protection

The armour-like shield pattern represents the robustness of Assurance MaxGuard. To build stronger and tougher tyres to withstand road impacts, the engineers leveraged the DuraGuard Technology to optimise the compound materials and tyre construction. Extra robustness is supported by two layers carcass ply with higher cord density and strength and two belts with high tensile steel to cope with unexpected cuts and impacts. 

Besides outstanding performance on the wet road and durability, the Assurance MaxGuard is built to deliver the very best in mileage as well. Non-skid gauges are increased by 10%*** to enhance wearable rubber volume while high-performance polymers matrix is added into the new compound formation to provide good wear resistance.

“When engineering the Assurance MaxGuard tyre, we wanted to introduce a new level of safety to enable our consumers to explore the unlimited possibilities on the road,” comments Greg Hanna, Vice President of Asia Pacific Product Development.” The exceptional wet performance and the reliable durability of the product offer 2-in-1 protection, ensuring everyone’s safety.”

The Assurance MaxGuard will be available in 18 sizes in Malaysia priced from RM250 to RM485. The tyre which fits a wide range of mid-level sedans, including Toyota Camry, Honda Civic, Volkswagen Passat and other popular models in APAC markets. Additionally, upon purchasing any Goodyear consumer tyres, customers can register for the Worry Free Assurance (WFA) Warranty, which offers a 1-year road hazard warranty to protect customers against road hazard damage, 2 times free tyre safety checks for additional peace of mind while driving, and 5 years warranty for any manufacturing defects of the purchased tyres.

From today until 30 November 2023, customers who purchase either 2pcs or 4pcs of the Assurance MaxGuard will be rewarded with up to RM40 Touch ‘n Go eWallet credit. Follow these simple steps to participate:

Step 1: Purchase Goodyear Assurance MaxGuard tyres from any Goodyear participating stores or Goodyear Malaysia Official Store on Lazada or Shopee or Goodyear Grab voucher (SNPL).

Step 2: Register your tyres for Worry Free Assurance (WFA) Warranty at https://www.goodyear.com.my/warranty/register-your-tyres.

Step 3: Receive a WhatsApp message from Goodyear Malaysia at 012-998 8410 for Touch ‘n Go verification and reimbursement purpose.

Step 4: Receive your Touch ‘n Go eWallet credit within 14 working days upon successful submission.

Terms and conditions apply.

For more information about the Goodyear Assurance MaxGuard available sizes available in Malaysia, please see the size list below or visit your nearest Goodyear Autocare for more information.


* Comparing with silica content of Assurance TripleMax 2 compound

** Comparing with Assurance TripleMax 2

*** *Size 205/55R16, configuration varies depending on sizes

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