It’s true that recently Golden Screen Cinemas (GSC) have mini-libraries setup which make it one-of-a-kind cinema in Malaysia. All this thanks to a partnership with Friends to Mankind (FtoM) to bring The Book Effect campaign to selected cinemas in the Klang Valley. This mini-libraries will allowed movie-goers to read, exchange, or even donate old books for FtoM to collect and build community libraries for the underprivileged.
The partnership also sees the successful progress of The Book Effect, which saw the project achieving its goal of collecting and re-distributing 10,000 books in only two months after its grand launch and announcement in August 2019.
Which cinema outlet will have the mini-library setup?
GSC is mentioning that currently the mini-libraries are available at GSC 1 Utama, GSC IOI Puchong, GSC MyTOWN, GSC Melawati Mall, and GSC Setia City Mall. There will be more locations to be announced soon, as GSC plans to roll-out more bookshelves in its social spaces in the coming months.
Importance of the mini-libraries for GSC and FtoM
Our partnership with The Book Effect falls in line with our commitment to enhance and transform our cinemas beyond the silver screen. With these mini-libraries, we are reigniting the spirit and cultivating a love for reading, while encouraging the public to donate their old books with the ultimate goal of setting up community libraries for others in need,” said Mr Heng Beng Fatt, Chief Operating Officer – Malaysia of GSC.
“The one thing movies and books have in common is the ability to bring joy from a story, but a big reason a lot of people don’t read is due to accessibility. Maybe we can’t afford them or maybe they’re just not easy for us to get to; however, putting these libraries up and making books accessible to people allows us to give them the opportunity to feel the joy that stories can bring,” added Apshy Vimal, Youth Ambassador and Project Lead, FtoM.
So the next time you visit GSC, make sure to donate some books or perhaps read some books. You will be pretty amazed while learning and doing good for the community!